Launching first in Chicago, Female Foundry aims to grow women-owned businesses by providing tools, training and mentoring   CHICAGO – Dentsu Aegis Network (DAN) today announced the launch of its global accelerator program, Female Foundry, into the United States. The first city to launch will be Chicago, kicking off with a three-day boot camp event […]

DAN Media restructures to better align to client need, appointing first Chief Programmatic, Chief Technology and Chief Data Officers to lead strategy as all media becomes data-led and tech-enabled   NEW YORK — As client demand for consistent and reliable data and technology solutions increases, today Dentsu Aegis Network (DAN) announced that it is restructuring […]

Top creative joins Dentsu Aegis Network after 15 award-winning years as Executive Partner/Executive Creative Director at Ogilvy   NEW YORK — MKTG, Dentsu Aegis Network’s leading global lifestyle marketing agency, has appointedVictoria Azarian as its new Chief Creative Officer for the U.S. As brands are increasingly focused on experiences that engage consumers and tell the […]

January 22, 2020 — Ad spend is forecasted to increase 3.8% in the U.S. and 3.9% globally thanks in part to the U.S. Elections, the Olympics and a resurgent NFL. This means an additional $23.3 billion of advertising dollars will be flowing globally and $8.5 billion in the U.S.   The biggest beneficiary will be […]

NEW YORK – Dentsu Aegis Network today announced the acquisition of MuteSix, a top digital performance agency and one of the world’s largest direct-to-consumer marketing agencies. MuteSix will join iProspect, a leading global digital performance agency. Going forward, the agency will be called “MuteSix, an iProspect Company.” As all marketers demand more accountability from their marketing spend, and increasingly […]

New campaign promotes pro-bono relief opportunities for underserved communities   NEW YORK — In the midst of hurricane season, a new two-part media campaign will aim to help underserved communities impacted by natural disasters secure the proper resources they need and often don’t receive.  To tackle this important issue, Dentsu Aegis Network and Pro Bono […]

U.S. CMOS AMONG THE GLOBAL LEADERS IN BUDGET, DATA EXPERTISE AND SOCIAL PURPOSE ·         Eight-out-of-10 CMOs believe the shift to digital means they must transform, not just optimize, their business and that marketing functions must take more responsibility for innovation in the future ·         However, transformation and innovation are ranked as least important roles for the marketing […]

NEW YORK, NY — The 4A’s Board of Directors announced it will add two members: Nick Brien, CEO, Dentsu Aegis Network, Americas; and Erin Matts, CEO, Hearts & Science, U.S. Nick Brien has more than 30 years’ industry experience in leading global roles including CEO of McCann Worldgroup, Global CEO of iCrossing, and President of […]

Sellwin leverages top cross-agency talent to offer end-to-end strategic marketing solutions for clients April 10, 2019 — Dentsu Aegis Network has launched Sellwin Consulting, a strategic consultancy that helps clients grow their brand through Amazon. This new practice builds on proven expertise in media, commerce, data, search, and SEO across Dentsu Aegis Network’s strong portfolio […]

CEO Nick Brien appoints Jacki Kelley as Chief Client Officer to accelerate the group’s ability to create and deliver integrated marketing solutions for its clients  NEW YORK ‑ Dentsu Aegis Network (DAN), the industry’s leading integrated marketing services group announced today the appointment of Jacki Kelley to the newly created position of President, Chief Client […]