4A’s StratFest 2019 Marketing to the Globally Conscious Linda Yaccarino

Linda Yaccarino, Chairman, Advertising & Partnerships, NBCUniversal

Moderated by Yusuf Chuku, Global Chief Strategy Officer, VMLY&R, and Chair, 4A’s Strategy Committee

How can brands build communities and target audiences at scale while maintaining the intimacy and immediacy the globally conscious, highly connected consumer expects?

“We knew from day one, if we didn’t deliver to the consumer what they were looking for, we wouldn’t be around too long.…We’re all looking to reinvent how we do business together from legacy models. From radio to streaming, we have to keep up with consumer behavior.”

< Return to event index