4A’s Transformation | Monday April 3, 2017 — The World’s Largest Creative Department

A film festival may not be the best place to scout the next Martin Scorsese. An ad agency may not be where to look for the modern-day Mary Wells.

Technology is transforming how stories are created, shared and consumed, redefining the notion of creativity and the definition of creative talent. That’s as scary as it is exciting.

Interviewed by:
Scott Donaton, Chief Content Officer, Digitas LBi

Kathleen Grace, CEO, New Form