4A's Press Releases

4A’s Advertiser Protection Bureau Delivers Brand Suitability Framework and Brand Safety Floor In Move to Help Advertisers Assess Risk

The 4A’s, the leading trade organization for marketing communications agencies, today released two critical resources developed to strengthen current contextual brand safety practices. The two documents – a Brand Safety Floor and a Brand Suitability Framework – are designed to help agencies, advertisers, publishers, platforms, and ad verification vendors develop brand by brand digital buying guidelines that appropriately align advertiser ads with specific categories of content.

4A’s The Face of Talent Celebrates 45-Year Legacy of Fostering Diverse Talent for the Ad Industry, Recognizes Today’s Bright Stars and Champions

Marketing & Communications

On August 6-10, 2018, the 4A’s hosted its eighth annual The Face of Talent, recognizing and celebrating a diverse group of aspiring advertising hopefuls from across the 4A’s diversity and inclusion initiatives, along with educators and agency leaders who advocate and champion diversity across the marketing communications industry. It marked the first time the weeklong series of events took place under the banner of the 4A’s Foundation, which recently brought together programs including the Multicultural Advertising Intern Program (MAIP) and its alumni association, the 4A’s scholarship & grant program, and its high school initiatives, including two New York City–based public high schools: the High School for Innovation in Advertising and Media (IAM) and the Manhattan Early College School for Advertising (MECA).

4A’s, AAF, ANA and ARF Respond to U.S. Census Citizenship Question in Joint Statement

In a joint statement, the CEO’s of ANA, ARF, 4A’s and AAF expressed their opposition to a new question in the 2020 U.S. census that asks “is this person a citizen of the United States?”

An Open Letter from the Digital Advertising Community

Government Relations

Apple recently announced a new set of changes to the default settings for its Safari browser that will further damage the consumer experience online and undercut the economic model that provides popular ad-supported content and services to millions of Americans. Here’s an open letter from 4A’s, AAF, ANA, IAB and NAI.

The 4A’s Hosts Eighth Annual The Face of Talent Event

Marketing & Communications

Next month, the 4A’s will host its eighth annual The Face of Talent, a weeklong series of events celebrating and showcasing a vibrant and diverse pool of aspiring advertising hopefuls, bringing them together with agency leaders and their clients who advocate and champion diversity across the advertising and marketing communications industries.

4A’s Appoints Partners + Napier President Courtney Cotrupe as Chair Of New York State Council

Marketing & Communications

The 4A’s announces that Courtney Cotrupe, president of Partners + Napier, has been named chair of the NY State Council. She succeeds Bill Murtha, recently retired CEO of Roberts Communications, which was acquired by Partners + Napier in October 2017.

4A’s Celebrates First Graduating Class from MECA High School Program

Marketing & Communications

Today, the 4A’s, the leading trade organization for marketing communication agencies, celebrates the first-ever graduating class from its Manhattan Early College School for Advertising (MECA) high school program. Launched in 2014 through a partnership between the City University of New York and the 4A’s, MECA is the first P-Tech high school of its kind in the U.S., giving its students access to explore careers in Advertising, Media and Creative Technology, and offering students a free Associates Degree upon completion of the program.

The 4A’s Announces Board Shifts and Appointments

Marketing & Communications

The 4A’s, the leading trade organization for marketing communication agencies, today announced several notable shifts and appointments to its board of directors. Effective immediately, Sharon Napier, CEO of Partners + Napier, has moved from board secretary/treasurer to the co-vice chair role left vacant last year by Greg Stern, following the BSSP CEO’s appointment to 4A’s chairman. Christine Fruechte, CEO of Colle McVoy, replaces Napier as secretary/treasurer.

4A’s & Holding Companies Get Proactive About Brand Safety With Formation of Advertiser Protection Bureau

Marketing & Communications

Today, at its Accelerate conference in Miami, the 4A’s, the leading trade organization for marketing communication agencies, announced the formation of the Advertiser Protection Bureau (APB). Through this bureau, agencies will share the collective responsibility of achieving Advertising Assurance, which is how the association defines its efforts to enforce environments where brands and consumers can coexist with trust.

4A’s Reveals Winners of 2018 Partner Awards

Marketing & Communications

On Monday, April 9, 2018, the 4A’s, the leading trade organization for marketing communication agencies, wrapped up the first day of its 4A’s Accelerate conference by revealing the winners of the fourth annual 4A’s Partner Awards.

Leaders from P&G, Facebook, Google & More Join the Lineup for 4A’s Accelerate Conference

Marketing & Communications

The 4A’s flagship conference, formerly known as Transformation, relaunches this April as 4A’s Accelerate. Accelerate, slated for April 8–10 at the Loews Miami Beach Hotel, will bring together C‑level executives and industry leaders from across the advertising, marketing and media worlds. It will celebrate creativity, its impact on commerce and its influence on culture with a mix of keynotes, panels, fireside chats and more.

4A’s Unveils Enlightened Workplace Certification® Program

The 4A’s has unveiled a unique, far-ranging program aimed at creating safe and productive work environments that create cultures of inclusion, equity, creative dialogue and social transformation. The intent is to support agencies in eliminating discrimination, harassment, bullying, intimidation and retaliation.