4A's Press Releases

4A’s Celebrates 100th Anniversary with New Award, Event and Content Celebrating Its Members

Marketing & Communications

This year, to celebrate the 4A’s 100th anniversary, the organization will unveil new content and initiatives to celebrate the past century and look forward to the future. The 4A’s will work with several partners for these initiatives, including media outlets and member agencies.

4A’s Transformation Conference Heads Back to Miami in 2018

Marketing & Communications

The 4A’s, the leading trade association representing the advertising agency business, announced that next year’s Transformation conference will be held at the Loews Miami Beach Hotel in Miami, April 8-11, 2018.

Team New Wave Wins 4A’s ReSolve Competition with Campaign to Save the Oceans

Marketing & Communications

Young Professionals from 22 agencies participated in Competition, which closed out the 4A’s Transformation conference.

The 4A’s Reveals Winners of the 2017 Partner Awards

Marketing & Communications

The 4A’s, the leading trade association representing the advertising agency business, closed out the first day of its flagship conference, Transformation, by unveiling the winners of the third annual 4A’s Partner Awards.

Politically Divided USA Is Also Challenging Brands, McCann Finds in New “Truth About America” Study

Marketing & Communications

Research Unveiled at 4A’s Transformation 2017 Also Uncovers “Common Ground” American Values

Survey of Marketers: More Than Three-Quarters of Respondents Say Role of Lead Agency Is Important

Marketing & Communications

Today at the 4A’s flagship conference Transformation, the organization and Advertiser Perceptions, a business intelligence firm specializing in global advertising, released the findings of a new study examining the current state of the advertising agency business. The survey found that 77 percent of respondents believe the role of lead agency is important.

4A’s Announces Agency Veteran Marla Kaplowitz as New Chief Executive Officer

Marketing & Communications

The 4A’s has announced that Marla Kaplowitz has been selected as the organization’s new president and chief executive officer. Kaplowitz, CEO of MEC North America, who has also worked at Ammirati Puris Lintas and DMB&B, was chosen unanimously by a 10-person selection committee comprised of 4A’s board members, led by 4A’s board chair Bill Koenigsberg.

Advertising Industry to Gather in Los Angeles for 4A’s Transformation Conference and to Celebrate Association’s 100th Anniversary

Marketing & Communications

The 4A’s will host its annual Transformation conference beginning on April 3 at the JW Marriott in Los Angeles. A must-attend advertising industry event, Transformation is recognized as a world-class production where thought leaders, visionaries and C-level executives from various disciplines within the marketing, media and agency businesses come together to share knowledge, insights, experiences and success stories.

4A’s Board of Directors ‬‬Elects Two Vice Chairs:‬‬‬‬‬‬‬‬‬‬‬‬‬‬ Kathleen Brookbanks of Hearts & Science and Greg Stern of Butler, Stern, Shine & Partners

Marketing & Communications

Today the 4A’s, the leading trade association representing the advertising agency business, announced that it has elected Kathleen Brookbanks and Greg Stern as vice chairs to its 26-member board for the 2017 term. This marks the first time the board has selected two individuals for the post.

The 4A’s and IPA Bring Back Award-Winning Training Program for Entry-Level Advertising Professionals in the United States

Marketing & Communications

The 4A’s and its U.K. counterpart are launching the second year of a coveted program that sets a worldwide certification standard for entry-level agency talent.

4A’s Foundation Appoints Joe Erwin as New Board Chair

Diversity Initiatives

Career Marketing Executive Will Help Lead the Foundation into the Future November 16, 2016—New York, NY—The 4A’s Foundation, the 501(c)(3) organization of America’s leading trade association representing the advertising agency business, today announced Joe Erwin has been named chairman of the board. The foundation, soon heading into its 20th year, provides support for multicultural students pursuing a career in […]

4A’s Reveals Winners of 2016 Jay Chiat Awards for Strategic Excellence

Marketing & Communications

The 4A’s has revealed the winners of its 2016 Jay Chiat Awards for Strategic Excellence at the 4A’s Strategy Festival in New York City. The Grand Prix, which is selected from the Gold winners, was awarded to Crispin Porter + Bogusky (CP+B) Boulder, Starcom and Olson Engage Chicago.