News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

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Millions of Travelers Set to Descend on New York for the Holidays; Avoid the Crowds and Claustrophobia — Visit GoCrowdless.com |

Go Crowdless aggregates Foursquare “check-in” data at 20 of New York’s most popular holiday attractions, to help travellers predict when crowds are likely to be smallest-and the busiest hours to avoid.

CRM Strategist Scott Gray Joins Allen & Gerritsen as Managing Director, Relationship Marketing Group |

Scott Gray brings nearly 15 years of experience in CRM systems, marketing strategy and analytics, business intelligence platforms, system architecture, social and new media strategy and content management to his new position with Allen & Gerritsen as Managing Director, Relationship Marketing Group.

MEC China Decodes New Consumer Trends for 2012

MEC China, www.megclobal.com, a leading media agency, today released their annual forecast of Chinese consumer trends in 2012.

Winter Comes Fast in Campbell Mithun’s "Snow Globe" Spot for Toro

Campbell Mithun’s “Snow Globe” Spot for Toro conveys how universally victimizing a blizzard can feel and, for those with a suitable snow machine (Toro brand, of course), the joy of restoring control.

Draftfcb Takes Home 11 Awards at the 14th Annual El Ojo de Iberoamerica

Draftfcb’s offices in Argentina, Brazil and Mexico turned in solid performances at this year’s El Ojo de Iberoamérica Festival in Buenos Aires, winning a combined total of 11 honors, including four Gold.

Draftfcb Orange County Adds Two Creative Directors |

Draftfcb Orange County announced today that the creative team of Jamin Duncan, Art Director, and John Witting, Copywriter, have joined the agency as creative directors working on the agency’s Taco Bell client.

Campbell Mithun Wins Wellmark Health Insurance Account

Campbell Mithun has won the opportunity to develop brand strategy and cross-platform integrated creative for Wellmark, a health insurance company serving more than 2 million members in Iowa and South Dakota.

Draftfcb Hires Global Chief of Staff |

Drakoulias, who reports to CEO and President Laurence Boschetto, is also partnering with George Kane, EVP, Worldwide Financial Director, to oversee global M&A activity, including the full integration of all companies Draftfcb acquires.

Christian Guinot Named President for MEC China

MEC, www.mecglobal.com, a leading media agency, today named Christian Guinot as President for MEC China.

Giovanni+Draftfcb Creates the First Film for NIVEA in Brazil

Giovanni+Draftfcb is part of a new campaign promoting NIVEA’s SUN Top Protection. The action is nation-wide and includes film (30-second and 15-second versions), open TV and Pay TV, radio, print media, regular and spread ads in magazines and newspapers, external media, merchandising and Elemídia.

New IPG Media Lab Bridges Silicon Valley and Madison Avenue to Fuel Innovation for the World's Leading Brands |

The IPG Media Lab is the world’s first immersion and exploration center dedicated to bringing the most promising technologies from Silicon Valley & the Innovation Economy together with leading global brands to create solutions for marketing problems.

Draftfcb Named "Brand Agency of the Year" at the 2011 ROI Festival in China

The Draftfcb Greater China agency won the award after accumulating the highest number of points for advertising effectiveness as judged by a client panel made of such distinguished marketers as Nokia, HSBS and Cofco, among others.

On a Roll! Allen and Gerritsen Named One of Massachusetts' Top Places to Work by the Boston Globe |

On November 6, The Boston Globe announced that a&g was ranked #4 among small companies in their annual “Top Places to Work in Massachusetts” list.

MEC Asia Pacific Hires Samantha Pearlson as Key Search Leader

In her new role as Regional Search Director, Samantha Pearlson will be responsible for developing MEC’s SEM and SEO offer, and ensuring world-class execution across MEC’s regional clients.

2011 Efforts Drive Growth in KSL Media's Los Angeles and New York Offices |

KSL Media has promoted numerous executives to keep pace with recently acquired and expanded business in Los Angeles, California, and New York, New York.

Draftfcb Continues Strong Presence at 14th Annual El Ojo De Iberoamerica

In addition to serving as one of the official sponsors of the El Ojo de Iberoamérica Festival, the Draftfcb agency’s contingency will include a host of jurors as well as an address given by Draftfcb Global Retail and Promotions Officer Tina Manikas.

Digital Director Bolsters Web, Mobile and Social |

Woodbine announced today that it has not only added a new member to its varied and dynamic team, but that it has advanced its branding and communications capabilities in the areas of web, social and mobile.

Mullen Named Agency of Record for iRobot Home Robot Division

Mullen has announced that iRobot Corporation has selected the company as its advertising agency-of-record for North America, following a competitive review.