Mary Gilbert will oversee the continued development of the agency’s overall CRM offering across all three West Coast offices—Orange County, CA; San Francisco and Seattle—while working with clients on CRM strategy.

Sanna Mattson MacLeod, Inc. (SMM) provided marketing, advertising and promotional support for the Advanced Energy 2010, New York State’s conference on advanced energy technologies.

Global advertising spending in measured media is expected to exceed $500 billion for the first time ever next year following an economic recovery that also sparked significant ad spending increases in 2010, according to a revised report from GroupM.

The award-winning agency Devito/Verdi was honored for its work on behalf of Mount Sinai Medical Center and North Shore/LIJ Hospital, both of New York.

SMM is proud to announce that agency Vice President Tricia Folliero has accepted the position of Marketing Director for the Long Island Chapter of the Society for Human Resource Management (SHRM-LI).

James Bray joins M&C Saatchi from San Francisco’s Goodby, Silverstein & Partners, where he was responsible for some of the agency’s most notable recent work, including the “Firsts” campaign for Sprint, as well as the NBA, Netflix and Adobe.

As Chief Creative Officer, Al Kelly will be responsible for all creative teams at the agency, spanning all disciplines, and will work on clients including Heineken, Dos Equis, Kraft Foods, Nestle, Jaguar, Charles Schwab, NYSE and Reckitt Benckiser.

As a result of the Nextpoint and Tribal DDB partnership, Nextpoint’s Cloud Preservation product will be integrated into the offerings of Tribal DDB Radar, preserving clients’ online marketing assets.

The campaign will encourage North Carolina citizens to become advocates for policies implementing healthier built environments in their own communities.

During the 7th In-House Supplier Diversity Fair event, certified small, minority- and women-owned businesses will have the opportunity to speak one-on-one with agency decision-makers regarding Draftfcb’s business requirements and specific client needs.

The PHWA is presented to organizations that demonstrate a commitment to programs and policies that foster employee health and well-being while enhancing organizational performance.

Mark Pacchini will direct operations across the region while retaining his role as executive overseer of Draftfcb’s largest global account SC Johnson (SCJ).

The Advertising Council announced today that fifteen new members have been elected to their Board of Directors. The board is lead by recently appointed Chair Tim Armstrong, Chairman and CEO, AOL.

Ben Watt will oversee all digital initiatives at Woodbine, including social networking, blogging, rich media implementation, viral positioning, user collaboration, multimedia production, search optimization and search marketing.

Martin Laiks’ role as EVP, Managing Director will include leading all digital business development efforts, integration and operations.

In his new role as Director of Account Management, Marty Stock will represent the client service function on the agency’s executive committee, charged with setting account management standards, while fostering a culture focused on growth.

The “My secret” for Coca-Cola’s meals program targets all mothers living in the United States and various countries of Europe, Latin America and Asia.

Beau Fraser, Managing Director of The Gate Worldwide, announced several new hires and promotions in the account service department at the agency.