Election Has Advertisers Rethinking Middle America Marketing

POST-TRUMP AD WORLD: As the world comes to grips with the surprise triumph of President-elect Donald Trump, advertisers are wondering if they’re also out of touch with the economically frustrated, anti-globalization voters in rural America who powered his victory, according to the Wall Street Journal. While some marketers have come to the conclusion that their data isn’t telling them everything they need to know, others wonder if they’ve been spending too much time in their own heads, where aspirational messaging typically means showing people a ritzy life on the two metropolitan coasts, particularly in L.A. and New York.

Read more at the Wall Street Journal