Facebook Reveals New Advertiser Number Flaws

Facebook has found more flaws in its ad stats, and is making changes to give advertisers more accurate numbers.

This time Facebook said it will tweak how it estimates the potential audience size for new campaigns, an area where advertisers have been saying the figures seemed off.

Facebook is also updating how it reports the number of reactions to live videos — when people click emojis to register their opinions about the content. And it said it found an error in how it counts likes and shares on posts.

Read more in Advertising Age