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Site Search Here’s a Novel Notion: An Ad Agency That Promotes Itself
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Human Intelligence breaks tradition by running a campaign touting an edge over rivals big and small.
One longstanding irony of the ad agency business is that while shops are all over promoting their clients, they fail to advertise themselves. But a small New York-based independent agency is flouting that convention with an ad campaign touting itself and the benefits of working with a shop of its size rather than huge holding company-owned rivals.
The campaign, from Human Intelligence, includes various short videos featuring sharks, lions, babies and butterflies, signifying what the shop considers its strong attributes. In its anthem spot, “Brain,” Human Intelligence boasts of being “not just a smaller agency” but “a smarter agency” that leans on real human insights, hence the name of the shop.
The shop is relatively new, founded last year by Abby Hirschhorn, head of strategy, and her fellow co-founders, Tod Seisser and Steve Landsberg, who lead creative. Among its clients are Culturelle, CallidusCloud, Cision, Zicam and Cuties Babycare.