hfa to Drive Creative Campaign and Brand Development for EMPI

AKRON, Ohio (June 19, 2019) — Hitchcock Fleming & Associates, Inc. (hfa), a full-service ad agency in Akron, Ohio, announced that it will be partnering with EMPI, Inc. (EMPI), of Anaheim, California, maker and distributor of branded automotive aftermarket parts for vintage Volkswagen vehicles, modern Volkswagen vehicles, and other vehicle brands. EMPI has chosen hfa to help breathe new life into the brand through a creative campaign and brand development.


The brand development project includes account planning work and qualitative interviews with target audiences to help develop and articulate the EMPI brand position. While EMPI remains successful, the company is looking to ramp up efforts after Centerfield Capital Partners invested in the company, now holding majority ownership. In addition, EMPI introduced leadership changes in 2018, selecting Phillip Kane to lead as Chief Executive Officer.


“We could not have picked a better partner to help drive our growth and revamp our brand,” said Kane. “The hfa team has exceptional talent to help bring out the most important parts of our brand so it resonates with audiences, inspiring our customers and leading them to trust the EMPI brand to help bring their automotive projects to life.”


As an agency that specializes in the automotive industry, hfa is leading research and strategy development efforts that will ultimately drive EMPI’s brand positioning and creative campaign. hfa’s strategic insights team will be able to identify EMPI’s most critical marketing goals and objectives and drive strategies that will engage their target audience of enthusiasts.


“With the positive changes EMPI has undergone in the past year and the brand development efforts that are currently in the works, they have much opportunity for growth,” said Dale Elwell, hfa Partner/Account Management. “Our team is energized to collaborate with EMPI to help drive various creative projects and further development of the brand.”



About hfa

Hitchcock Fleming & Associates, Inc. (hfa) is more than a top-caliber advertising agency — it is a force for success for all of its clients. hfa provides creative expertise in branding, research, strategic planning, digital solutions, social media marketing, public relations and media. hfa has the skill set to take on projects in any category with specialties in the automotive, building and healthcare industries. For more information, visit teamhfa.com.


About EMPI, Inc.

Headquartered in Anaheim, CA, EMPI Inc. (EMPI) is a manufacturer and distributor of branded automotive aftermarket parts for vintage Volkswagen vehicles, modern Volkswagen vehicles, and other vehicle brands. Founded in 1973, EMPI offers approximately 9,000 OEM replacement and general aftermarket SKUs, which include wheels, brakes, carburetor sets, exhaust systems, fuel intake systems, driveline products, and a variety of other products and accessories. EMPI sells products under three in-house brands, including EMPI, Bugpack and Race-Trim. For more information, visit http://www.empius.com/.