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The Wow Company has released the 2019 agency benchmark report resulting from its annual survey of independent agency owners in the UK. Topics include growth rates, confidence levels, amount of time owners spend working, cash flow/invoicing/collecting payments, new business, and networking tips.
Prospect and PublicAffairsAsia share the findings from their annual survey of practitioners in the communications and corporate affairs industry in Asia Pacific.
SoDA and Deltek partnered to highlight industry trends and best practices for agency operations, including challenges, modifications, successes, and tools agency’s use.
Marsha Appel, SVP, 4A’s Research uses her expertise in government data to examine the most current employment data for advertising, marketing, and public relations firms to rank the top cities for agency employment. Reasons behind changes in rankings, impact of the recession, and a look towards the future of agency employment are included in this article
This guide from Alight Analytics will help you identify the right marketing analytics software for your agency.
Agency Spotter’s annual report highlights agency search trends.
Strategy tracks and tallies the awards won by agencies, advertisers and creatives in Canada, and identifies the winners in this report. Rankings are provided for agencies, brands, creative directors, art directors, copywriters, planners, and designers.
Check out this list of creative monitoring services compiled by 4A’s Research.
Learn about foreign ad agency associations and see a list of their members.
The following creative consultants offer services in the implementation of international advertising, such as adaptation and co-development of creative work for foreign markets.
These media buyers offer ad placement services in foreign markets.
One way to gain international capabilities is to consider joining a network of independent agencies.
In this article, the World Federation of Advertisers shares highlights from its report on global media agency models and remuneration trends.
The negotiation of satisfactory terms for a new Collective Bargaining Agreement (CBA) to replace the CBA that expires on March 31, 2019 is an important undertaking for both agencies and advertisers.
RSW/US explores the biggest challenges facing ad agencies from the perspectives of both marketers and ad agencies.
Deloitte analyzes and guides CIOs through eight trends that could disrupt business over the next year.
Dun & Bradstreet surveyed B2B marketers and their agencies around the world to better understand how B2B brands approach data-driven marketing.
Brian Wieser of Pivotal Research Group provides perspective on the outlook for agency holding companies.
Learn how DTC brands are changing the ad agency model in this insights piece from Marsha Appel, SVP, 4A’s Research.
Here’s a list of language services to help you translate your ads and adapt them to a foreign market.
Winmo reports CMO tenure trends and what it means for ad agencies in this exclusive access for 4A’s members.
WARC highlights key marketing trends for 2019.
Kantar discusses media and digital predictions for 2019.
Think with Google compiles ten marketing ideas to help you get inspired as we enter the new year.