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Marsha Appel, SVP, 4A’s Research Services, explores identity marketing and the implications for ad agencies.
CreativeBrief explores the state of agency working culture today.
The following presentations took place at the Ad Age 2018 Small Agency Conference, July 17th and 18th, in Marina Del Rey, Calif.
The following creative consultants offer services in the implementation of international advertising, such as adaptation and co-development of creative work for foreign markets.
These media buyers offer ad placement services in foreign markets.
One way to gain international capabilities is to consider joining a network of independent agencies.
Marsha Appel, SVP Research Services, highlights points from Mary Meeker’s Internet Trends report agencies need to know to succeed.
Creativebrief surveyed agency CEOs and CMOs to gauge their thoughts on the traditional pitch. The results are surprising!
Think with Google highlights five ways agencies and marketers can use surveys to inform their next business decisions.
Susan Credle, Global Chief Creative Officer, FCB, shares what she’s doing to fill the diversity void in creative agencies in this Think with Google article.
Available to non-members for a limited time. The 4As’ social media committee has written a comprehensive white paper to help agencies organize a social media practice for sustainability and success for their clients and business.
Adam R. Jacobson and HispanicAd provide a concise snapshot of the state of Hispanic advertising agencies, focusing on what’s exciting, challenging, and motivating Hispanic ad agency leaders today.
Campaign Asia-Pacific and Kantar share results of their investigation into gender equality and sexual harassment in the media and marketing industry across the Asia-Pacific region.
Hubspot lists ten questions agencies should ask before investing in a project management tool and gives 18 project management systems to consider.
360i created this go-to manual for understanding the complex voice ecosystem and shares what they learned over the past year exploring and executing voice.