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Stacie Calabrese, Manager, 4A’s Research, outlines how agencies use AI to enhance output and make innovative campaigns.
The industry is seeing more clients evolving Project-by-Project (PxP) arrangements with agencies. PxP relationships between clients and agencies create both opportunities and challenges for both marketers and marketing services firms. Members of the 4A’s community have been endeavoring to figure out best practices for dealing with the shift by some clients from annual retainer relationships with their agencies to PxP relationships.
SoDA and Forrester feature research digital trends to watch, growth in digital marketing budgets, agency landscape trends, and client-agency relations.
360i created this go-to manual for understanding the complex voice ecosystem and shares what they learned exploring and executing voice.
Read agency executives’ thoughts on new business practices from pitches to new business staffing structures in this RSW/US report.
The Lighthouse Company shares insights from its annual survey of more than 600 C-Suite executives from around the globe.
Marsha Appel, SVP, 4A’s Research Services, explores identity marketing and the implications for ad agencies.
CreativeBrief explores the state of agency working culture today.
The following presentations took place at the Ad Age 2018 Small Agency Conference, July 17th and 18th, in Marina Del Rey, Calif.
The following creative consultants offer services in the implementation of international advertising, such as adaptation and co-development of creative work for foreign markets.
These media buyers offer ad placement services in foreign markets.
One way to gain international capabilities is to consider joining a network of independent agencies.
Marsha Appel, SVP Research Services, highlights points from Mary Meeker’s Internet Trends report agencies need to know to succeed.
Creativebrief surveyed agency CEOs and CMOs to gauge their thoughts on the traditional pitch. The results are surprising!
Think with Google highlights five ways agencies and marketers can use surveys to inform their next business decisions.