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4A’s Research surveyed 1000 consumers to understand how consumers feel about brand communication during the pandemic and learn how COVID-19 is changing people’s daily routines.
Alight Analytics provides guidance for ad agencies to create a profitable analytics program.
The Lighthouse Company shares insights from its annual global survey of more than 600 C-Suite executives in the media, marketing, advertising and technology sectors.
As more and more of the US workforce is working from home/remotely, the 4A’s thought it would be helpful to consider what pitching virtually may entail and reached out to the Agency Search Consultant community for any guidance they might have.
Bruno Gralpois, co-founder of Agency Mania Solutions, outlines the four decisions advertisers have to make when creating successful ad agency relationships.
Winmo features ten brands with new CMOs that agencies should keep an eye on. The report maps out who agencies should approach, how to contact them, and even what to say to make an impression.
The coronavirus, or COVID-19, is disrupting day-to-day business. 4A’s Research wanted to learn what is being done around the country and in different industries to communicate coronavirus procedures to employees.
Agency Spotter’s annual report highlights the top marketing trends across 41 marketing services and five trends that will shape the next decade.
Strategy tracks and tallies the awards won by agencies, advertisers and creatives in Canada, and identifies the winners in this report. Rankings are provided for agencies, brands, creative directors, art directors, copywriters, planners, and designers.
McCracken Advisory Partners provides an overview of the M&A activity in the advertising and marketing industry for the past year.
The 4A’s Agency Search Consultants 2019 Year-End Summary of Activity is a compilation of agency search consultant activity from those agency search consultants able to provide this information. Continuing a trend over the past several years, more and more of the agency search consultant activity is under NDA and therefore not available to be listed. […]
Deloitte analyzes and guides CIOs through seven trends that could disrupt business over the next year.
RSW/US highlights marketing trends, challenges, and predictions based on a survey of both marketers and agencies.
Marsha Appel, SVP, 4A’s Research looks at the history of house agencies to gain perspective on the current era of in-housing.
Kantar discusses media and digital predictions for 2020.
RSW/US surveyed agency leaders to learn about their new business efforts, including team structure, tools used, top challenges, and more.
Dun & Bradstreet surveyed B2B marketers and their agencies around the world to better understand how B2B brands approach data-driven marketing.
Statistics on agency employment patterns, number of ad agencies in the U.S., top cities by number of agencies and employees, and more.
Learn how you can benefit from artificial intelligence (AI), explore what AI is, how it works, and why it’s become essential to your job role in this report from Intouch Solutions and the Digital Health Coalition.
MediaSense surveyed senior marketers and interviewed industry leaders around the globe to learn how they are preparing for the future media ecosystem.
The 4A’s has released the Agency Technology Infrastructure and Investment white paper, exclusive to 4A’s member agencies, to guide agencies on industry trends in technology and offer guidance toward informed infrastructure planning and design.
Read this report from Advertiser Perceptions to learn what advertising decision makers think about data, measurement, and research tools.
Statista created this Giant Chart exclusively for the 4A’s to illustrate changes in the ad agency industry, including agency revenue, growth in employment, and share of ad expenditure by medium.
Check out the winners and shortlists of the Cannes Pharma Lions awards.