Strategic thinking on industry trends, reports, services, updates, and much more,
from 4A’s Research Services, and member agencies and partners.
This Researchscape report highlights a five-step process for writing effective survey news releases and provides many practical tips that will make your content more attractive to reporters.
Check out the 2021 winners of the Cannes Pharma Lions and Health & Wellness Lions awards.
The Hispanic Marketing Council provides demographic profiles and media habits of Hispanic consumers, as well as a list of top advertising, marketing, and media companies specializing in the Hispanic market.
Bruno Gralpois of Agency Mania Solutions walks us through a multi-dimensional approach to leveraging all feedback opportunities to drive improvement of client-agency partnerships.
Med Ad News profiles advertising agencies with a significant or growing portion of their business in the U.S. healthcare field.
Rishad Tobaccowala, Senior Advisor to Publicis Groupe, joins Cross Screen Media CEO Michael Beach to share his insights on a range of topics including what the future of advertising looks like and how organizations can thrive in these unprecedented times.
4A’s member OpenHuddle recommends tactics ad agencies, especially those specializing in healthcare, can use to meet interested new business opportunities.
Chief Marketer presents a comprehensive list of the best brand engagement and activation agencies.
Vladimir Jones finds destinations and attractions can look at their known loyalist consumer segment to mine behavioral insight an targeting clarification to capture future consumers with tools already on hand!
Bruno Gralpois of Agency Mania Solutions outlines how automation can improve workflows in marketing, in the agency world, and in client/agency partnerships.
Bruno Gralpois of Agency Mania Solutions finds that automation of common agency tasks and activities in the agency workflow can drive business and impact brand growth for marketers.
To All Finance Committee Members, On September 23rd from 3-4:30 pm EDT via Zoom, we held a discussion on what are the top “Hidden Issues” that you may not think about, but need to consider when agencies are negotiating MSAs? Many of us have experience in the basics of negotiating agency-client agreements. However, in this virtual committee […]
To all 4A’s Community Members, On Wednesday, September 16, 2020 at 3:00 pm the 4A’s Business Intelligence & Insight group hosted a Virtual conference regarding “State Employment Laws and Tax Requirements relating to Remote Workers (Full-Time Employees and Independent Contractors)”. The discussion was moderated by two attorneys from the firm of Frankfurt Kurnit, Tricia Legittino, co-Chair of the Litigation and Employment […]
RSW/US surveyed agency leaders to learn about their new business efforts, including team structure, tools used, top challenges, and more. Impact of COVID-19 on agency new business is featured.
On Wednesday, August 12th from 3:00-4:30 pm EDT the 4A’s held their Covid-19 RTO Virtual Conference along with Bo Mitchell, President of 911 Consulting, a leading expert in the field of Emergency Response which proved to be an extremely enlightening and beneficial virtual conference for all that attended. When the 4A’s met with our […]
“Your Pipeline & the Buyer’s Journey,” with Robin and Steve Boehler of Mercer Island Group, was recorded on July 30, 2020, during the 4A’s National New Business Committee meeting. View the webinar and deck here.
On Tuesday, July 14th from 3 pm – 4:30 pm the 4A’s hosted a virtual finance committee meeting with Guest Speaker Tim Williams from Ignition Consulting Group. Previously, Tim was a speaker at the 2019 MPF events where he presented progressive pricing approaches for agencies. The 4A’s is happy to bring to you part 2 of that […]
The 4As New Business Committee meeting discussing Marketing Automation Software. View the webinar here. Please note that this video will be available for viewing for the next 30 days after which it will be removed from viewing access on our website.
As more and more of the US workforce is working from home/remotely, the 4A’s thought it would be helpful to consider what pitching virtually may entail and reached out to the Agency Search Consultant community for any guidance they might have.
The Analysis of Agency Costs Survey Report, showing operating cost and income figures of member agencies for 2019 agency data, is now available. The results of the report are presented in two parts: one is for agencies with gross income up to $13.5 million and the second is for agencies with gross income of more than $13.5 million. The results of this survey are copyrighted by the 4A’s under the […]
Project Management Overview for Leaders. June 10, 2020 Community discussion led by Jeff Thaler, Head of Program Management at GroupM US. View the webinar deck here.
The 4As Agency Financial Forum meeting held on May 27, 2020. View the webinar deck here.
Bruno Gralpois of Agency Mania Solutions outlines four major changes due to COVID-19 that will produce a domino effect within our industry.
Observations from 20+ Virtual Pitches” with Russel Wohlwerth of External View Consulting was recorded on May 21, 2020, during the National New Business Committee meeting. View the webinar deck here.