Highlights from Data Summit 2017

Data Summit 2018 took place on February 6 at Convene – 32 Old Slip in New York, NY.

More than 250 marketing professionals attended, discussing how data impacts creativity — in consumer discoveries, campaign strategies, and delivering ROI.

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DATA SUMMIT AGENDA – FEBRUARY 6, 2018

Morning Sessions

ENGINEERING A NEW ERA OF ACCOUNTABILITY

Keynote Speaker: Scott Hagedorn, CEO, Hearts & Science


DATA SHEDS LIGHT ON OPPORTUNITY


SMART DATA, SMART STRATEGIES
Sharona Sankar King, EVP, Head of Marketing Science, BBDO
Andy Fisher, Chief Analytics Officer, Merkle
Michael Kaushansky, Chief Data Officer, Havas
Jason Kodish, Chief Data Officer, Publicis Spine

Moderator: Kelly Liyakasa, Senior Editor, AdExchanger


DRIVING FUTURE VALUE IN PROGRAMMATIC THROUGH DATA
Ed Montes, Chief Revenue Officer, DataXu
Erica Schmidt, Managing Director, North America, Cadreon
David Kohl, President and CEO, TrustX

Moderator: Joanna O’Connell, VP, Principal Analyst, Forrester


DATA MAKES IDEAS LUCID
Check back for session description.

Katrin Ribant, Chief Solutions Officer, Co-Founder, Datorama


Afternoon Sessions

DATA AS REVELATION


DATA POWERS AN INTELLIGENT WORLD

Dave Katz, Managing Director, Media Vertical, DOMO


DATA CROSSES DEVICES: UPDATE ON 3MS & MEASUREMENT STANDARDS
George Ivie, CEO and Executive Director, Media Rating Council, Inc.


DATA CROSSES DEVICES: PART 1 – MEASUREMENT
Josh Chasin, Chief Research Officer, comScore
Adam Gerber, Senior Vice President, Investment, North America, Essence
George Ivie, CEO and Executive Director, Media Rating Council, Inc.
Bill Kee, Group Product Manager, Google
Howard Shimmel, Chief Research Officer, Turner
Daniel Slotwiner, Director, Advertising Research, Facebook


DATA CROSSES DEVICES: PART 2 – TARGETING
Gabe Bevilacqua, SVP Product Management, Advanced Advertising, Viacom
Michael Bologna, President, one2one Media
Adam Gerber, Senior Vice President, Investment, North America, Essence
Raghu Kodige, Chief Product Officer, Alphonso
Kavita Vazirani, EVP, Insights and Measurement, NBC Universal

Moderator: Jane Clarke, CEO, Managing Director, Coalition for Innovative Media Measurement


IS YOUR HOUSE IN ORDER?
Kelly DeMarchis Bastide, Partner, Venable
Rachel Glasser, Senior Partner; Director of Privacy, GroupM
Aaron Goodman, Senior Counsel II, Publicis Re:Sources
John Snyder, CEO & Co-Founder, Grapeshot

Moderator: Dick O’Brien, EVP, Government Relations, 4A’s

View all videos at once

Driving Future Value In Programmatic Through Data |

The world of programmatic is evolving. Different models and different dependencies are driving new views of not only how to execute programmatic in the future, but also how to drive the most value against client communication priorities.

Smart Data, Smart Strategies |

Find out how data is dissected by different agency models in order to provide strategic and meaningful insights and strategies for connecting with consumers.

4A’s Data Summit Report 2018

More than 250 marketing professionals gathered at the 4A’s 5th annual Data Summit, a one-day event that brought together leaders from brands, agencies, media outlets and data firms. In this report, we highlight topics covered at the event — including unconventional uses of data, preparing for the EU’s General Data Protection Regulation, cross-device measurement and targeting, and upcoming industry standards.

Data Fuels an Intelligent World: the 4A’s Hosts Fifth Annual Data Summit

Marketing & Communications

The one-day summit brings together leaders from brands, agencies, media outlets and data firms like Bank of America, Air Canada, GroupM, Cadreon, Google, Facebook, Viacom, Domo and Deep Root Analytics to discuss everything from smart data and programmatic to cross-device implications and opportunities afforded by AI.

Closing Keynote: Cybersecurity – What Brands & Agencies Need to Know by Ari Schwartz |

Closing keynote from Ari Schwartz, Former Assistant to the President and Senior Director of Cybersecurity at The White House, Venable.

Cross Channel ROI and Attribution: The Road Ahead moderated by Jane Clarke |

Cross Channel ROI and Attribution: The Road Ahead moderated by Jane Clarke