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ENGINEERING A NEW ERA OF ACCOUNTABILITY
Keynote Speaker: Scott Hagedorn, CEO, Hearts & Science
DATA SHEDS LIGHT ON OPPORTUNITY
SMART DATA, SMART STRATEGIES
Sharona Sankar King, EVP, Head of Marketing Science, BBDO
Andy Fisher, Chief Analytics Officer, Merkle
Michael Kaushansky, Chief Data Officer, Havas
Jason Kodish, Chief Data Officer, Publicis Spine
Moderator: Kelly Liyakasa, Senior Editor, AdExchanger
DRIVING FUTURE VALUE IN PROGRAMMATIC THROUGH DATA
Ed Montes, Chief Revenue Officer, DataXu
Erica Schmidt, Managing Director, North America, Cadreon
David Kohl, President and CEO, TrustX
Moderator: Joanna O’Connell, VP, Principal Analyst, Forrester
DATA MAKES IDEAS LUCID
Check back for session description.
Katrin Ribant, Chief Solutions Officer, Co-Founder, Datorama
DATA AS REVELATION
DATA POWERS AN INTELLIGENT WORLD
Dave Katz, Managing Director, Media Vertical, DOMO
DATA CROSSES DEVICES: UPDATE ON 3MS & MEASUREMENT STANDARDS
George Ivie, CEO and Executive Director, Media Rating Council, Inc.
DATA CROSSES DEVICES: PART 1 – MEASUREMENT
Josh Chasin, Chief Research Officer, comScore
Adam Gerber, Senior Vice President, Investment, North America, Essence
George Ivie, CEO and Executive Director, Media Rating Council, Inc.
Bill Kee, Group Product Manager, Google
Howard Shimmel, Chief Research Officer, Turner
Daniel Slotwiner, Director, Advertising Research, Facebook
DATA CROSSES DEVICES: PART 2 – TARGETING
Gabe Bevilacqua, SVP Product Management, Advanced Advertising, Viacom
Michael Bologna, President, one2one Media
Adam Gerber, Senior Vice President, Investment, North America, Essence
Raghu Kodige, Chief Product Officer, Alphonso
Kavita Vazirani, EVP, Insights and Measurement, NBC Universal
Moderator: Jane Clarke, CEO, Managing Director, Coalition for Innovative Media Measurement
IS YOUR HOUSE IN ORDER?
Kelly DeMarchis Bastide, Partner, Venable
Rachel Glasser, Senior Partner; Director of Privacy, GroupM
Aaron Goodman, Senior Counsel II, Publicis Re:Sources
John Snyder, CEO & Co-Founder, Grapeshot
Moderator: Dick O’Brien, EVP, Government Relations, 4A’s
View all videos at onceThe world of programmatic is evolving. Different models and different dependencies are driving new views of not only how to execute programmatic in the future, but also how to drive the most value against client communication priorities.
Find out how data is dissected by different agency models in order to provide strategic and meaningful insights and strategies for connecting with consumers.
More than 250 marketing professionals gathered at the 4A’s 5th annual Data Summit, a one-day event that brought together leaders from brands, agencies, media outlets and data firms. In this report, we highlight topics covered at the event — including unconventional uses of data, preparing for the EU’s General Data Protection Regulation, cross-device measurement and targeting, and upcoming industry standards.
The one-day summit brings together leaders from brands, agencies, media outlets and data firms like Bank of America, Air Canada, GroupM, Cadreon, Google, Facebook, Viacom, Domo and Deep Root Analytics to discuss everything from smart data and programmatic to cross-device implications and opportunities afforded by AI.
Closing keynote from Ari Schwartz, Former Assistant to the President and Senior Director of Cybersecurity at The White House, Venable.
Cross Channel ROI and Attribution: The Road Ahead moderated by Jane Clarke