In this session, P&G and its senior agency leaders will talk about how they are reinventing the agency-client relationship, from experimenting with new agency models and workplace efficiencies to reimagining the foundation of partnership.
Having successfully implemented Agile techniques at almost 100 agencies – and seen them tried at hundreds more – Jack Skeels will explain which techniques work and don’t, why that is, and what sort of results you should expect in your implementation.
Why does every major marketer offer options when they price, package and sell their products and services? What do they know that we (agencies) don’t? Brand marketers give their customers a set of choices: different sizes, different features — and of course — different prices.
In case you missed it in April, Nominate the Advertising 100, 4A’s Transformation Video Sessions, “Behind the Scenes” with Shelly Lazarus of Ogilvy & Mather & more.
Following Nancy’s Hill’s farewell address, Bill Koenigsberg, Founder & CEO, Horizon Media & Monday’s co-host, introduces a tribute to her and highlights the accomplishments during her tenure.
Al Benoit, Industry Education Liaison, 4A’s, and Felicia Geiger, 4A’s Resolve Consultant, welcome attendees to the final day of Transformation.