Transformation Archives

Find out what you missed and relive the highlights of previous Transformation conferences in this section.

At Transformation, leaders from technology, media, advertising and marketing come together to discuss and debate issues, insights and ideas.

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The 4A’s Innovates Its Approach to Events, Driving Tangible Actions Across The Marketing Industry

Marketing & Communications

The 4A’s is innovating its approach to conferences, focusing on events that address urgent issues with tangible actions, drilling-down on industry challenges to better meet the realities and needs of its members in real time. To mark the shift towards action-oriented events, the 4A’s will forgo hosting its industry-wide spring conference in 2019, and will instead host an inaugural Decisions 20/20 forum, on March 25-26, 2019 in Washington D.C.  In addition, due to its popularity, the 4A’s will expand its annual Management Practitioners’ Forum (MPF) to become a standalone event, taking place on April 29-30, 2019 at the W Downtown in Chicago.

Why Diverse Leadership Matters

This panel will highlight the benefits of diverse leadership, providing statistical justification, personal testimonies and actionable steps for approaching and achieving equality objectives in a way that makes them as much of a priority as any other business or financial goal.

4A’s Accelerate 2018 – Day Two Welcome

Day Two Welcome Remarks from Greg Stern, Co-founder and CEO, BSSP and 4A’s Board Chair

4A’s Accelerate 2018 – Day One Welcome

4A’s Accelerate 2018 – Day One Welcome from Marla Kaplowitz, President & CEO, 4A’s.

Trust: The Cornerstone for Strong Client-Agency Relationships

In this fireside chat, Steve King, CEO of Publicis Media, and Julie Rieger, President and Chief Data Strategist and Head of Media for 20th Century Fox Film, will discuss the importance of trust, delivering on this imperative, and how it manifests into great work and strong relationships.

Agency and Client Reinvention

In this session, P&G and its senior agency leaders will talk about how they are reinventing the agency-client relationship, from experimenting with new agency models and workplace efficiencies to reimagining the foundation of partnership.