Agency Launches Joint Venture Company with INNOCEAN Worldwide; First Clients will be Hyundai Motor America and Kia Motors America
New York, NY, August 17, 2015 — Horizon Media, the largest and fastest growing privately-held media services agency in the world, announced today the launch of a second stand-alone media agency network, Canvas Worldwide. The new media agency network, a joint venture between Horizon Media and global creative powerhouse INNOCEAN Worldwide, will officially launch in September 2015.
Canvas Worldwide, a Horizon Media and INNOCEAN Worldwide joint venture company, combines Horizon’s industry-leading media agency expertise with eventual access to INNOCEAN Worldwide’s global office footprint. Canvas Worldwide will have two main offices in Los Angeles and New York, with regional offices in Chicago, Dallas and Atlanta at launch. Canvas Worldwide’s first clients will be Hyundai Motor America and Kia Motors America. The client businesses will transition to the new entity on January 1, 2016, and will be managed by Canvas Worldwide’s five offices.
“I believe that the marketplace dynamics are right for a new media agency network to breathe creativity and innovation into the advertising industry,” said Bill Koenigsberg, President, CEO and Founder of Horizon Media. “We are operating in a media landscape and a business environment that is in constant flux. We have a white canvas to invent, create, grow and transform the industry in the process, thus reflecting the name of the new Canvas Worldwide network. Today anything is possible and you must be inventing the future and creating new opportunities. I’m excited to partner with the leadership team at INNOCEAN Worldwide to create a second option for marketers seeking a true alternative.”
“Canvas Worldwide is an exciting joint venture between INNOCEAN Worldwide and Horizon,” said Ahn, Kun-Hee, Global CEO of INNOCEAN Worldwide. “We sought a media partner with a shared commitment to creativity and invention, and that partner is Horizon. I respect Horizon’s success in the marketplace and I am thrilled to partner as we pursue a new world of opportunities together.”
Innocean’s Global CEO Ahn, Kun-Hee continued, “Building a global media network has never been attempted by any Korean advertising agencies before,” adding, “following the success of establishing China Media Center is 2013 and a JV with Horizon Media today, INNOCEAN will continuously strive to build its credentials as a legitimate and complete global media agency by 2020.”
Canvas Worldwide combines the scale of INNOCEAN Worldwide’s global footprint with Horizon’s industry-leading media expertise, resources and strength in the market. A Chief Executive Officer for Canvas Worldwide will be named in coming weeks.
About INNOCEAN Worldwide
INNOCEAN established its first overseas brand in 2005, the founding year of INNOCEAN, and has been expanding its business operations in global markets. Currently boasting a global network of 22 offices and 1,500 employees in 17 countries across the Americas, Europe, Asia, Oceania and Middle East, INNOCEAN has grown into a true global marketing communications company.
About Horizon Media
Horizon Media, Inc. is the largest and fastest growing privately held media services agency in the world. The company was founded in 1989, is headquartered in New York and has offices in Los Angeles, San Diego, and Chicago. Horizon Media was chosen as 2011 Independent Media Agency of the Year by Mediapost, 2010 U.S. Media Agency of the Year by Adweek, Brandweek, and Mediaweek as well as by Ad Age and as one of the world’s ten most innovative marketing and advertising companies by Fast Company in 2011. In 2012, Bill Koenigsberg, President, CEO and Founder, was honored by Advertising Age as Industry Executive of the Year. Most recently, in 2014, Bill Koenigsberg was named 4As Chair of the Board and is the first person from a media agency to hold this prestigious position in the 100 year history of the 4As, the marketing industry’s leading trade association.
The company’s mission is “To create the most meaningful brand connections within the lives of people everywhere.” By delivering on this mission through a holistic approach to brand marketing, Horizon Media has become one of the largest and fastest-growing media agencies in the industry, with estimated billings of over $5.3 billion and over 1,200 employees. For more information, please visit horizonmedia.com.