As cities and businesses begin to reopen, many agencies are starting to kick off live productions which bring with it a host of new considerations to ensure the safety of employees, clients, talent and production crews. The 4A’s has compiled production protocol templates and guidance to assist in creating safe production environments. Don’t see […]
4A’s Research partnered with Instapanel to survey consumers across the U.S. to learn their thoughts on advertising during the coronavirus pandemic.
April highlights from Frankfurt Kurnit Klein + Selz’s Advertising Law Blog. Topics include cannabis marketing, SAG-AFTRA contract, using competitor trademarks in hashtags, and much more.
The negotiation of satisfactory terms for a new Collective Bargaining Agreement (CBA) to replace the CBA that expires on March 31, 2019 is an important undertaking for both agencies and advertisers.
The industry is seeing more clients evolving Project-by-Project (PxP) arrangements with agencies. PxP relationships between clients and agencies create both opportunities and challenges for both marketers and marketing services firms. Members of the 4A’s community have been endeavoring to figure out best practices for dealing with the shift by some clients from annual retainer relationships with their agencies to PxP relationships.
Available to non-members for a limited time. The 4As’ social media committee has written a comprehensive white paper to help agencies organize a social media practice for sustainability and success for their clients and business.
This report reveals that 2016 labor billing rates in the advertising industry are generally higher than those in 2014. Findings of this report include industry-wide guidance on market based labor rates.
This Member Bulletin addresses some areas of confusion related to SAG-AFTRA’s interpretation of particular terms of the Commercials Contract (as amended by the 2016 Memorandum of Agreement (“MOA”), the “Contract”).
The 2016 SAG- AFTRA Commercials Contracts Memorandum of Agreements (MOAs) and Drafting Agreements are now posted on the Joint Policy Committee website.
The 2016 SAG- AFTRA Commercials Contracts Memorandum of Agreements (MOAs) and Drafting Agreements are now posted on the Joint Policy Committee website
Recent announcements have highlighted a quicker-than-anticipated changeover in the industry, from Flash creative units to HTML5.
The ANA-4A’s Joint Policy Committee on Talent Union Relations (JPC) will be holding its’ first Town Hall Meeting for 2015 on Thursday, March 5th in Miami, Florida.