PITTSBURGH, PA January 6, 2019 – McCain Foods, the world’s largest manufacturer of frozen potato products, has named Smith Brothers Agency its agency of record for its food service business following a competitive review managed by JLB+ Partners.
The assignment is for McCain’s full service integrated communications. It includes strategic planning, creative, production, media, analytics, and web development in support of McCain’s Food Service channel. McCain supplies a wide variety of potato products including French fries, potato specialties and appetizers to leading retail, restaurant, quick serve and school outlets.
“Smith Brothers has an impressive background in the food industry and a proven ability to engage and drive results in a fast and competitive market,” said Maria Ellis, VP of Marketing and Innovation. “They also bring dedicated capabilities in all marketing channels which is critical to our desire to fully integrate our go to market programs.”
The agency has extensive food, restaurant and cpg experience that includes a full array of traditional advertising, digital and social solutions, full media and analytics and an in-house production studio. It also has a new product innovation offering that has delivered successful new products for such brands as Smuckers.
“We have made an investment in building our agency as a food focused enterprise and we are excited to bring all that expertise to help further extend the McCain brand in the food service channel,” said Lindsey Smith, CEO of Smith Brothers.
The agency will begin working with McCain immediately and new marketing initiatives will be underway in the first quarter.
About McCain Foods USA
McCain Foods USA is a leading supplier of frozen potato and snack food products for the foodservice markets, retail grocery chains and private label brands in restaurants and supermarket freezers across the country. McCain Foods USA Inc., headquartered in Oakbrook Terrace, Illinois, employs 4,000 people and operates production facilities in Idaho, Maine, Nebraska, Washington and Wisconsin. For more information, visit https://www.mccainusafoodservice.com/.
About Smith Brothers
Smith Brothers is a digital-forward, performance-based marketing communications agency with experience launching innovative campaigns for category leaders, challenger brands and start-ups alike. Clients include Nestle, Premier Nutrition, Spangler Candy, Rivendale Farms, and Truwhip. For more information, visit www.smithbrosagency.com.
Smith Brothers also provides in-house production resources through Foothold Studios. Foothold offers its clients a streamlined production solution for photography, animation and video. For more information, visit https://www.foothold.studio.