In this infographic from Mintel, discover the key characteristics, qualities, and purchase drivers of social media influencers in China. The consumer emotional connection with KOLs is also discussed.
Accenture Interactive surveyed consumers around the world to learn their attitudes towards digital advertising and data collection. Consumers’ experiences with digital advertising, drivers of online purchases, and creepiest advertising techniques are included.
Think with Google studied thousands of skippable ads across 11 verticals around the world to better understand how creative elements influence brand metrics. The findings helped them develop effective guidelines when creating or adapting a Youtube ad. These guidelines are called “Attract, Brand, Connect, Direct.” See how the ABCDs of YouTube advertising can work for you.
Extreme Reach provides a comprehensive report on the latest performance metrics for video ads.
Facebook IQ shares results of its study of over 12,000 people in nine countries to better understand how the fashion consumer journey is evolving, especially due to the impact of mobile and social media. Learn about the importance of brand values, seamless experiences, geographical nuances, and strategies for marketers.
Check out this index containing the world’s first ranking of corporate websites. The index was commissioned by the ANA and the Internationalist and identifies the top 100 sites based on user experience, relevancy, and the use of technology. It also includes a breakdown by industry.
Piper Jaffray releases its semi-annual report featuring teen shopping behaviors, spending patterns, and top fashion & beauty and restaurant brands.
In this seventh edition of their Ad Pays series, the Advertising Association reveals the growth and scale of the UK online ad market across the globe over the last 25 years. See how advertising has benefited the economy, small businesses, employment, and more.
The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.
Gen Z turns to mobile to satisfy their need for all-day entertainment, according to new research from Whistle.
Sarah Fahim, Gender and Cultural Strategist, ARGONAUT, examines social media messaging strategies from the United States and Pakistan to demonstrate the effects culture has on brand advertising, as well as how a global strategy can be successfully scaled to a local level.
Pew Research Center’s survey of 11 emerging economies reveals that smartphone and social media users are more regularly exposed to people of different backgrounds and more connected with friends who they don’t see in person. Topics include mobile phone activities, subjects searched, text messaging, and more.