#OMG Social Media Is Here to Stay

Research Services

This report from Ericsson ConsumerLab focuses on social media usage in the US and the UK with additional insights on the global market. Learn consumer attitudes toward social media, average time spent and daily activities on the medium, impact of fake news on trust, how social media is expected to evolve, and more.

Inside the Campaign: “Uncle Roberto” tells a story every U.S. Hispanic can relate to in the latest brand spot by ALMA

4A's Member

The Hispanic Gen Z struggle is real. Born and raised in the U.S., they often find language and cultural barriers keeping them from truly connecting with their extended family from Latin America. But there’s one place that is never lost in translation: McDonald’s. “Uncle Roberto” tells a story every U.S. Hispanic can relate to in the latest brand spot by ALMA.

Understanding Attention Across Screens

Third Party Content

In this Facebook IQ article, learn how UK multi-screeners consume media between TV and mobile with insights on differences in age groups, time of day of consumption, and top mobile apps in use.

How People in Latin America Divide Their Attention While Watching TV

Third Party Content

In this Facebook IQ article, discover how ad campaigns that combine TV and mobile can increase reach in Latin America.

Taking Stock with Teens

Research Services

Piper Jaffray releases its semi-annual report featuring teen shopping behaviors, spending patterns, and top fashion & beauty and restaurant brands.

What the Evolution of #ComingOut Videos Can Show Brands About How to Take a Stand

Third Party Content

Think with Google provides successful examples of brands using storytelling to show support of the LGBTQ community and the importance of inclusive advertising.

Economic Value of the Advertising-Supported Internet Ecosystem

Research Services

The IAB tracks the contribution advertising has made to the Internet ecosystem.

Measuring Multi-screening Around the World

Third Party Content

Facebook IQ conducted a study in Brazil, France, Germany, Indonesia, UK and USA to determine how much time TV viewers spend looking at their smaller screens. Also, discover which apps are demanding most of their attention.

Social Media and Hispanics in the U.S.A.

Research Services

Check out this infographic from Global Web Index on the social media habits of Hispanic consumers.

Social Media, Social Life: Teens Reveal Their Experiences

Research Services

Common Sense examines the evolving social media habits of teens, including top platforms, affect on personal relationships, cyberbullying, and more.

Vietnam Social Network Popularity 2018

Research Services

Check out the results of Q&Me’s survey on social media usage in Vietnam. Topics include the most popular social media networks and messaging services, time spent on the medium, audience profiles, reasons people use social media, and what they post.  Be sure to see the accompanying SlideShare report for additional insights.

What People Did for Summer Vacation — and How They Used Search to Do it

Third Party Content

Learn how to better tailor your search marketing to reach consumers actively seeking fun experiences.