Deloitte released its annual global Millennial survey — also featuring Gen Z insights — that highlights general attitudes and workplace behaviors.
OC&C Strategy and Viga provides insights into the values and attitudes of Gen Z around the world and outlines action points brands can use to reach them.
Social media is a big influence — not always a good one — on American spending habits, according to a new survey from Charles Schwab.
The IAB and PwC releases its biennial report for U.S. Internet ad revenues, highlighting growth drivers and market share by media.
April highlights from Frankfurt Kurnit Klein + Selz’s Advertising Law Blog. Topics include cannabis marketing, SAG-AFTRA contract, using competitor trademarks in hashtags, and much more.
Comscore examines how Gen X, Gen Z, and Millennials consume digital news in the US and the UK. Learn the differences of consumption by each generation and how publishers can prepare for the future.
The IAB and Advertiser Perception examine ad spending trends in digital video, original digital video, advanced TV, and programmatic video.
IAB Europe has released its annual report examining trends in digital video advertising in Europe with information on ad spending rates and budgets, metrics, cross-screen campaigns, and more.
Pew Research Center provides a profile of Twitter users.
IAB reveals highlights of its survey of 950 European brands and their in-housing programmatic operations. The report includes information on adoption rates, ad spending, in-housing drivers and challenges, outsourcing and partnership ad executions, and recommendations when considering in-housing programmatic.
Clever Real Estate provides insights into Millennial media habits, as well as ways to connect with them over digital channels, in its newest survey results.
Clever Real Estate surveyed Americans about their feelings towards online advertising, privacy, and data collection.