IAB & 4A’s Long Form Video Terms and Conditions: Educational Webinar

On March 27th, 2018, the IAB and the 4A’s released the Long Form Video Terms and Conditions Addendum. Working group members gathered to lead this educational townhall on the topic. Presenters include: Eric John and Elizabeth Wang from the IAB, Terry Cohen and Louis Jones from the 4A’s, Sara Axelbaum from FOX Networks Group, Brad Stockton from Henkel, and Joan Chakonas from NBCUniversal.

Content Targeting: Driving Brand Growth Without Collecting User Data

Research Services

MAGNA, IPG Media Lab, and Zefr conducted a study to see if brands can effectively reach consumers on YouTube without collecting user data.

Study Reveals That Creative Asset Workflow Lags Years Behind Innovations in Media Buying and Negatively Impacts Advertisers, Agencies and Publishers

Third Party Content

This comprehensive report from Extreme Reach, based on research commissioned with Advertiser Perceptions™, illuminates just how cumbersome and inefficient it is for ad ops teams to find and prepare creative assets for video campaigns.

Video Landscape Report

Research Services

The IAB provides perspectives on the current state of the video advertising ecosystem, as well as current opportunities, challenges, and emerging trends.

Your Guide to Building a Better Marketing Strategy for Reaching Today’s Viewers

Third Party Content

Download this guide from Think with Google to learn new trends in video viewing and best ways for brands to reach the right audience in this new landscape.

The State of Digital

Research Services

This report from GroupM examines the impact of technology and digital on consumers and advertisers in the following eleven countries: Australia, Canada, China, France, Germany, India, Italy, Mexico, Spain, UK and the USA.

Digital Video Viewers and Brand Connection

Research Services

The IAB conducted a study to gain insight into the Original Digital Video (ODV) audience and to understand the connection between ad-supported ODV viewers and brands. The findings indicate that ODV is an effective advertising platform to reach and engage audiences.

Video Seminar: The Art of Negotiation

This presentation was delivered to the 4A’s Large Agency and Media Finance Committees on February 21, 2018 by Brett Colbert of Colbert Group Consulting.

4 Principles for Creating Video Ads that Drive Conversions

Third Party Content

Learn how to deliver thoughtful creative to relevant audiences for successful direct response video ad campaigns.

Hispanic Social Marketing

Research Services

Adam R. Jacobson and HispanicAd review social media marketing, advertising, and public relations strategies targeting the U.S. Hispanic market with insights from top Hispanic agency and marketer leaders.

Taking Stock with Teens

Research Services

Piper Jaffray releases its semi-annual report featuring teen shopping behaviors, spending patterns, and top fashion & beauty and restaurant brands.

Activities of Kids and Teens

Mintel studies kids and teen (6-17) media habits and leisure activities.