This report from Ericsson ConsumerLab focuses on social media usage in the US and the UK with additional insights on the global market. Learn consumer attitudes toward social media, average time spent and daily activities on the medium, impact of fake news on trust, how social media is expected to evolve, and more.
The Hispanic Gen Z struggle is real. Born and raised in the U.S., they often find language and cultural barriers keeping them from truly connecting with their extended family from Latin America. But there’s one place that is never lost in translation: McDonald’s. “Uncle Roberto” tells a story every U.S. Hispanic can relate to in the latest brand spot by ALMA.
In this Facebook IQ article, learn how UK multi-screeners consume media between TV and mobile with insights on differences in age groups, time of day of consumption, and top mobile apps in use.
In this Facebook IQ article, discover how ad campaigns that combine TV and mobile can increase reach in Latin America.
Piper Jaffray releases its semi-annual report featuring teen shopping behaviors, spending patterns, and top fashion & beauty and restaurant brands.
Think with Google provides successful examples of brands using storytelling to show support of the LGBTQ community and the importance of inclusive advertising.
The IAB tracks the contribution advertising has made to the Internet ecosystem.
Facebook IQ conducted a study in Brazil, France, Germany, Indonesia, UK and USA to determine how much time TV viewers spend looking at their smaller screens. Also, discover which apps are demanding most of their attention.
Check out this infographic from Global Web Index on the social media habits of Hispanic consumers.
Common Sense examines the evolving social media habits of teens, including top platforms, affect on personal relationships, cyberbullying, and more.
Check out the results of Q&Me’s survey on social media usage in Vietnam. Topics include the most popular social media networks and messaging services, time spent on the medium, audience profiles, reasons people use social media, and what they post. Be sure to see the accompanying SlideShare report for additional insights.
Learn how to better tailor your search marketing to reach consumers actively seeking fun experiences.