The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.
Gen Z turns to mobile to satisfy their need for all-day entertainment, according to new research from Whistle.
Sarah Fahim, Gender and Cultural Strategist, ARGONAUT, examines social media messaging strategies from the United States and Pakistan to demonstrate the effects culture has on brand advertising, as well as how a global strategy can be successfully scaled to a local level.
Pew Research Center’s survey of 11 emerging economies reveals that smartphone and social media users are more regularly exposed to people of different backgrounds and more connected with friends who they don’t see in person. Topics include mobile phone activities, subjects searched, text messaging, and more.
Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society.
This interactive tool from Google provides innovative digital ad campaigns that will inspire your next campaign. Data is updated on a monthly basis and can be filtered by country, industry vertical, ad size, and ad format.
GfK’s newest report, in partnership with the National Retail Federation (NRF), finds that self, stress, and sharing are driving consumers’ desire for personalization.
The Pew Research Center provides the latest audience habits, viewership/readership, revenue (including ad revenue), and more for key segments of the news media.
Zenith has released its Q3 2019 issue of Global Intelligence with data and insights on global ad spending, marketing tech, the healthcare category, and digital channels.
South China Morning Post and Abacus offer insights into the state of the Internet in China, including an overview of 2018 and trends for 2019, comparison of the Internet in China vs. US, and a deep dive into eleven topics such as gaming, sharing economy, e-commerce, etc.
Extreme Reach provides a comprehensive report on the latest performance metrics for video ads.
Mintel explores the Gen Z market in Brazil with insights on social media, apparel buying, desire for new experiences, and customizable products.