China Internet Report 2019

Research Services

South China Morning Post and Abacus offer insights into the state of the Internet in China, including an overview of 2018 and trends for 2019, comparison of the Internet in China vs. US, and a deep dive into eleven topics such as gaming, sharing economy, e-commerce, etc.

Video Benchmarks

4A's Member

Extreme Reach provides a comprehensive report on the latest performance metrics for video ads.

Marketing to Young Adults in Brazil

Mintel explores the Gen Z market in Brazil with insights on social media, apparel buying, desire for new experiences, and customizable products.

Digital Advertising in the UK

This infographic from Mintel looks into consumer attitudes toward digital advertising in the UK. Learn about targeted ads, understanding of GDPR, and more.

The Beauty Consumer

This Mintel infographic series examines current beauty trends, especially among African-American, Hispanic, and Gen Z women, as well as the importance of influencers on reaching beauty consumers.

Why a Multi-Platform Digital Marketing Strategy is a Must

Third Party Content

In this article, Centro talks about the importance of digital multi-platform strategies. Discover what it is, how it works, and the need for goal setting prior to campaign launch.

Global Entertainment and Media Outlook 2019-2023

Research Services

PwC provides trends, ad spending, and forecasts for major media in this global report.

Perceptions of Ad Personalization: Sentiments Toward Targeted Advertising

Research Services

Signs.com surveys people’s awareness of ad personalization, which platforms they see it the most, and when they think those ads cross the privacy line.

Internet Trends 2019

Research Services

Mary Meeker’s annual report on key global Internet trends. Topics range from online advertising to using data to improve customer satisfaction and accessibility to the rise of the on-demand and remote workforce. Not to be missed!

2019 Deloitte Millennial Survey

Research Services

Deloitte released its annual global Millennial survey — also featuring Gen Z insights — that highlights general attitudes and workplace behaviors. 

IAB Mexico Reveals 90% of Mexican Internet Users Own a Smartphone, 67% Have Completed Online Purchases Recently

Research Services

Portada reports on the results of the IAB’s survey of media and device consumption of Internet users in Mexico. Topics include digital device ownership, social media usage, online streaming, and e-commerce trends.

A Generation Without Borders: Embracing Gen Z

Research Services

OC&C Strategy and Viga provides insights into the values and attitudes of Gen Z around the world and outlines action points brands can use to reach them.