GumGum, in partnership with Dentsu Aegis Network, examines and compares behavioral and contextual targeting methods in an effort to cost effectively reach target audiences in relevant, brand safe environments.
This Mintel infographic series examines current beauty trends, as well as the importance of influencers on reaching beauty consumers. Impact of COVID-19 on personal care is also highlighted.
Changes to Facebook Terms As you may be aware, Facebook has announced updates to its business terms, effective August 31st. In order to prepare you for this change, we have highlighted below the material changes to the Terms , along with an explanation as to why those changes were made. Please see below, and […]
4A’s Research surveyed 1,000 consumers using Suzy, a real-time market research platform, to find out their feelings about the Stop the Hate for Profit campaign. Less than half reported not being aware of the campaign and nearly 1 in 3 respondents approve of the boycott by advertisers.
The IAB and Advertiser Perception examine ad spending trends in digital video.
Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society. Impact of COVID-19 on marketing departments are included.
Project Management Overview for Leaders. June 10, 2020 Community discussion led by Jeff Thaler, Head of Program Management at GroupM US. View the webinar deck here.
GumGum examines how an ad’s contextual relevance to content influences consumers.
The 4As Agency Financial Committee held a roundtable meeting on May 27, 2020. View the webinar deck here.
Learn more about video strategies and campaigns that are being used to address interruption, user experience, and skippable ads in this report from GumGum.
Pixalate analyzes how programmatic advertisers are reallocating investments in response to the COVID-19 crisis in this report series.
Observations from 20+ Virtual Pitches” with Russel Wohlwerth of External View Consulting was recorded on May 21, 2020, during the National New Business Committee meeting. View the webinar deck here.