Top Predictions for the App Economy in 2018

Research Services

App Annie reports predictions for apps in 2018, including global growth, increase in AR adoption, video streaming, and more.

Digital in 2018

Research Services

In this annual global report from We Are Social and Hootsuite, get the latest trends in e-commerce, Internet, mobile, and social media usage around the world.

Inside Influence: IAB Influencer Marketing for Publishers Guide

Research Services

This IAB guide outlines how publishers are using influencer marketing and ways marketers and agencies can leverage it in their branded content and native advertising efforts. Case studies are included.

4A’s and TVB Ask Nielsen to Replace Live Only Data Stream with Live +1

Marketing & Communications

The 4A’s and the Television Bureau of Advertising (TVB) have come together to propose a change to Nielsen’s published data streams that will better approximate daily consumer consumption and capture more delayed viewing behavior.

4A’s Local Video & Audio Committee Point of View: Replacing Live Data Stream with Live +1 (Day)

Media Services

This communication serves to notify the local buying community and partners of the 4A’s, of our combined point of view, and proposes that the 4A’s will formally request Nielsen to change the local data streams in 2018.

Power 100 Social Media Database

Research Services

The Financial Brand ranks the top banks and credit unions on Facebook, Twitter, and YouTube by likes, followers, and views.

I Stream, You Stream: Winning in a Video World

Research Services

PwC examines the changing video content landscape in this annual report.

IAB & 4A’s Release Terms and Conditions Addendum for Long-Form Video

The terms define long-form digital video as professionally produced content, eight minutes or longer in duration, that is dynamically ad served and delivered in a digital environment.

The Rise of Social Media Influencers and Their Brands

Research Services

Fung Global Retail & Technology provides an in-depth look at the use of social media influencers. 

Key Digital Trends for 2018

Research Services

Ogilvy predicts the top five digital trends of 2018 in its annual trend report. 

Digital Usage Trend Report

Research Services

IAB looks at consumer usage patterns of desktop and mobile sites, apps, and videos, as well as digital and mobile ad revenue.

Internet Advertising Revenue Report

Research Services

Check out this biannual report from the IAB and PwC for U.S. Internet ad revenues.