August 2020 Updates to Facebook Terms and Conditions

Changes to Facebook Terms   As you may be aware, Facebook has announced updates to its business terms, effective August 31st.  In order to prepare you for this change, we have highlighted below the material changes to the Terms , along with an explanation as to why those changes were made.  Please see below, and […]

Consumer Perception of Advertisers Boycotting Facebook

Research Services

4A’s Research surveyed 1,000 consumers using Suzy, a real-time market research platform, to find out their feelings about the Stop the Hate for Profit campaign. Less than half reported not being aware of the campaign and nearly 1 in 3 respondents approve of the boycott by advertisers.

Digital Video Advertising Spend Report

Research Services

The IAB and Advertiser Perception examine ad spending trends in digital video.

Project Management Overview for Leaders |

Project Management Overview for Leaders. June 10, 2020 Community discussion led by Jeff Thaler, Head of Program Management at GroupM US. View the webinar deck here.  

Cognitextual: A Neuroanalytic Study of Contextual Ad Effectiveness

GumGum examines how an ad’s contextual relevance to content influences consumers.

4As Agency Financial Roundtable Meeting – (5-27-2020) |

The 4As Agency Financial Committee held a roundtable meeting on May 27, 2020. View the webinar deck here.

Video Interrupted

Learn more about video strategies and campaigns that are being used to address interruption, user experience, and skippable ads in this report from GumGum.

Programmatic Ad Spend in the Age of COVID-19

4A's Member

Pixalate analyzes how programmatic advertisers are reallocating investments in response to the COVID-19 crisis in this report series.

“Observations from 20+ Virtual Pitches” – National New Business Committee Meeting (5-21-20) |

Observations from 20+ Virtual Pitches” with Russel Wohlwerth of External View Consulting was recorded on May 21, 2020, during the National New Business Committee meeting.   View the webinar deck here.

What’s Happening In New Business Right Now – Western Region (5-13-2020) |

“What’s happening in new business right now” with Michael Palma of The Palma Group was recorded on May 13, 2020, during the 4A’s Western Region New Business Committee meeting.   View the webinar deck here.  

Virtual Events During COVID-19: Untapped Opportunity

Research Services

4A’s Research and Researchscape surveyed over 1000 people to learn about consumer participation in online events and how brands can use them to reach consumers.

Personalizing Your Sponsored Messages & Conversations on LinkedIn

4A's Partnerships

Join LinkedIn for a live webinar on May 21st from 2:00-3:00 EST, where they’ll advise on best practices for using LinkedIn Sponsored Messaging including their newest format Conversation Ads to engage your audience with interactive, relevant, and personalized messages.