Insights from 4A’s Research | Internet Trends 2018

Research Services

Marsha Appel, SVP Research Services, highlights points from Mary Meeker’s Internet Trends report agencies need to know to succeed.

Experience More: In the Moment

Euromonitor has published an excellent global report focusing on how brands are creating interactive experiences to build engagement with consumers.

Why People Need to “Know Before They Go”

Third Party Content

Think with Google analyzed search trends and spoke to consumers to identify three motives that drive them to do research before any experience, big or small.

State of the News Media

Research Services

The Pew Research Center provides the latest audience habits, viewership/readership, revenue (including ad revenue), and more for key segments of the news media.

Extreme Reach: Video Benchmarks Report for Q1 2018

Third Party Content

Extreme Reach’s Video Benchmarks Report for Q1 2018 reveals positive trends in video advertising with completion rates at new highs and fraud rates at new lows. Premium Publishers account for the majority of impressions served in Q1 at a rate of 71%, versus 29% for media aggregators. This report tracks performance metrics for video ads served from the Extreme Reach platform for major brands across multiple categories.

Why Advertising and Marketing Agencies Should be Pitching AR and VR to their Clients

Third Party Content

Unofficial Cardboard’s Chief Marketing Officer Richard Oleff offers his point on view on the ad industry’s slow adoption of AR and VR, and why now is the time.

Global Video Index

Research Services

Ooyala’s Q1 2018 Global Video Index covers video viewing and video advertising around the world. The report has individual chapters devoted to streaming video, tablet and smartphone video, mobile consumption, engagement, and video advertising trends.

2018 Edelman Trust Barometer: Brands and Social Media

Research Services

Edelman surveyed consumers in nine countries to measure their attitudes toward social media and brands. In this paper, discover the consumer trust level in social media, top concerns, and the benefits and risks of using the medium. Edelman also recommends three actions for brands to take to build trust with consumers.

Trends in Marketing Communications Law

Management Services

Attorneys from Davis & Gilbert’s Advertising, Marketing & Promotions Practice Group share practical and helpful insights to guide businesses and agencies as they navigate new trends and developments. 

Ericsson Mobility Report

Research Services

Ericcson shares its global report on mobility with statistical information on mobile subscriptions, network coverage, smart manufacturing, and more.

Global Entertainment and Media Outlook 2018-2022

Research Services

PwC provides trends, ad spending, and forecasts for major media in this global report.

The Price of Personal Data

SYZYGY surveyed consumers from the U.S., United Kingdom, and Germany to find out at what price they would sell their personal data and attitudes toward sharing data for more personalized experiences.