Seven Ways Agencies Can Diversify Their Revenue Streams

Management Services

On April 28, 2021, Mark Piazza from the Business Intelligence and Insight Team hosted Tim Williams to discuss how to trade your agency’s rate card for the concept of a “pricing stack” – a variety of ways you can get paid for the value you create instead of the hours you work. This also has […]

How to Have Better Pricing Discussions with Procurement Webinar |

On April 1st, 2021 the 4A’s Business Intelligence & Insight team and Bobby Singh, SVP, Global Commercial Officer, at WPP hosted a webinar on how to have better pricing discussions with Procurement. In this talk, Bobby explored: Why pricing is important How Procurement views suppliers (commodity vs strategic suppliers) The common approaches procurement uses to […]

How to Negotiate with Procurement (Webinar) |

On March 24, 2021, the BI&I group hosted “How to Negotiate with Procurement” (Webinar) with guest presenter Tom Kinnaird, Founder and Managing Director of Kinnaird Negotiation (and former Chief Procurement Officer at WPP).  Tom Kinnaird’s aim during this webinar presentation was to help you and your teams navigate complex and challenging negotiations. While at WPP, […]

The 4A’s Cybersecurity Joint Community Meeting |

On Thursday, December 10th The 4A’s held a Cybersecurity Joint Community Meeting co-sponsored by the 4A’s and the law firm of Wilk Auslander.  Our co-presenter was Natalie Shkolnik, Partner at Wilk Auslander LLP ([email protected]). This meeting invite was broadly extended to a wide community of attendees including HR, Finance, Technology, President & Founders, COO’s, CEO’s, […]

Member Information Exchanges (MIEs)*

Outsourced Services This MIE gathered information about the prevalence of outsourcing various agency functions/services that included HR, Recruiting, and IT. For more information about this Member Information Exchange, please contact Sal Conte at [email protected] Project Management Software Platforms/Tools This 4A’s MIE collected information about various Project Management software platforms and tools used by 4A’s members. For more information about this Member Information Exchange, please contact Sal […]

Organizational Design Survey (Currently In-Market)

Management Services

Considering the changing landscape of our industry in the face of the global pandemic, 4A’s gathered information to aid in understanding the current state, as well as the expectations, of the ever changing organizational design structure of our member agencies.  We have crafted this survey on Organizational Design in order to gain insights that will […]

Advertising Industry Diversity Survey

Management Services

The inaugural 4A’s Advertising Industry Diversity Survey explores diversity representation across the advertising industry in the United States. As employees, clients, and the public increasingly demand that the organizations they work for or do business with model values of equity and inclusion, organizations need to invest in robust and sustainable programs to drive meaningful change. […]

Management Benchmarks and Financial Barometers Survey (Currently In-Market)

Management Services

The 4As Management Benchmarks & Financial Barometers Survey was developed to provide agency management with key financial benchmarks relevant to advertising agencies. The survey questionnaire includes 17 questions in 5 key sections: Labor Hours and Staff Utilization Gross Income per Employee Balance Sheet Ratios Agency Compensation Methodologies: Project-Based Client Assignments and AOR / Retainer-Based Client […]

Survey Highlights

Management Services

The 2020 survey revealed some very interesting trends in regards to overall benefits where the more personal and softer benefits are on the rise and the traditional health and medical benefits have remained at their traditionally high levels. Some interesting highlights in the family-friendly benefits category show Domestic Partnership benefits increasing to an all-time high […]

4A’s 2020 Employee Benefits Overview Survey

Management Services

The 4A’s 2020 Employee Benefits Overview Survey Report provides a comprehensive overview of the kinds of employee benefits offered in 4A’s agencies. The survey covered 124 benefits in 7 categories including family-friendly benefits, housing, health care, training/education/personal services, financial and income security, business travel, and recognition. The results of this survey will aid agency managers […]

4A’s HR & Finance Communities, Virtual Conference – 2020 Employee Compensation Survey Results |

To All 4A’s HR and Finance Community Members, This past Friday, November 20th we met to review new developments at the 4A’s in regard to survey data information sharing and distribution. We promise this will enhance your member experience by bringing efficiency, speed, agility, and insights to your fingertips. The following topics were discussed: 4A’s […]