In Q1 2024, 4A’s members participated in a Compensation Methodology study. 4A’s members were surveyed on the eight most common in-use agency compensation models on project-based and AOR/Retainer-based engagements. The goal was to understand the most prevalent compensation methodologies across various agency types and sizes within the advertising industry. Paired with the 4A’s/ANA guide , […]

This 2023 4A’s survey report offers insights into salary increases paid to employees across all size member agencies. The data was collected between October and November of 2023, aiming to provide members with reliable and industry-relevant information on salary increase information for 2023 and planned salary increases for 2024. Additionally, the report provides comparisons where […]

The 4A’s 2023 Employee Compensation Survey Report (a.k.a. Salary Survey) is now available. Request to Purchase PDF Report + Digital Dashboard ($875) Request to Purchase PDF Report Only ($675) This 2023 Employee Compensation Survey Report provides 4A’s member agencies reliable and statistically relevant salary comparables by market. The study reports information on base salaries and […]

This survey focused on helping the industry collect important salary data for planning purposes. It provides 4A’s members with reliable and statistically relevant actual salary increase information for 2022 and planned salary increases for 2023. Participation A total of 149 agencies across 172 agency offices participated this year. Forty-nine agency respondents are network agency (holding […]

This survey focused on helping the industry collect important salary data for planning purposes. The results of this survey provide 4A’s members with reliable and statistically relevant information regarding actual salary increases in 2022 and planned salary increases for 2023. Participation A total of 149 agencies across 172 agency offices participated this year. Forty-nine agency […]

The 4A’s 2022 Employee Compensation Survey Report (a.k.a. Salary Survey) has been released. The intent of our 2022 Employee Compensation Survey Report (a.k.a. Salary Survey) is to provide the industry with reliable and statistically relevant salary comparables by market.  The study provides information on salaries paid to employees in all size member agencies. Salary data […]

As hybrid work becomes the norm, finding and retaining great talent is a major challenge. Agencies are taking a close look at their operations protocols and policies in order to respond to the needs of the workforce. To overcome hiring gridlock and sweeten the pot for existing staff, agencies are focusing their attention on benefit […]

In 2021, the prevalence of Ransomware attacks is reported to be on the rise. Cybersecurity Ventures, in their January 2021 Report, “Cyberwarfare in the C-Suite”, indicates that their latest forecast is that the cost of Ransomware damage for 2021 ($20 billion) is 57 times more than the costs associated with 2015. And, in another recently […]

Why should you care about ROI specifically in terms of Business Development? Bob Wiesner and Jackie Bird of The Artemis Partnership take us through the importance of smart Business Development practices that will ultimately earn your agency more money. He makes a case for “less is more” when it comes to pitching and, when you […]

On September 23, 2021 the 4A’s hosted a Webinar entitled “Key Considerations When Drafting Influencer Agreements”. Influencer marketing involves working with individuals who have characteristics (i.e., visibility, expertise, popularity, reputation, etc.) who are engaged by agencies on behalf of brands or brands themselves to support their marketing activities. As individuals, influencers have built communities of highly […]

This August 11, 2021 meeting was the second of an ongoing series of discussions among members of the 4A’s Project Community covering various aspects of Project Management Software Tools. These monthly sessions provide an open forum to PM Community members to discuss and share with their industry peers their experiences with PM Softwares and their […]

On Thursday, July 15th, 2021 the 4A’s Business Intelligence & Insight team aired their latest webinar “What are NFTs and how can Advertising Agencies Cash In? NFTs have seemingly come from nowhere to become a must-have for all brands. Described as a “slam dunk,” powerful brands across the world, including Taco Bell, Charmin and Kellogg’s, […]