THE 4A’S WILL HELP AGENCIES MEASURE CARBON FOOTPRINT VIA NEW PARTNERSHIP

Members will get access to carbon measurement tools and solutions to achieve net zero emissions

By Aleda Stam

The 4A’s is partnering with a London-based climate platform to give agencies access to tools to measure and reduce their carbon footprint.

Agencies belonging to 4A’s will be given credits for discounted access to a cloud-based tool from 51 to Carbon Zero that will enable them to understand their Scope 1, 2 and 3 emissions. Under the program, they will also be given access to 51-0’s cadre of climate experts who can offer technical guidance. The 51-0 platform provides agencies with tangible solutions relating to the areas where their carbon footprint is high and offer suggestions for reducing waste, water consumption, data usage and travel.