The Bloomin’ Onion Man Stars in New Campaign
Announcing Outback Steakhouse’s Partnership with DoorDash
Not only can you find the Bloomin’ Onion on any Outback Steakhouse menu, you can now find The Bloomin’ Onion Man in a series of commercials announcing the brand’s partnership with DoorDash. The work, created by Deutsch NY, showcases the ease and speed of delivering Outback to customers front door via the DoorDash App. “Pep Talk” launches the last week of October, with “Red Team” and “Caroling” to air later in November.
“People know him and love him, so who would be better than the Bloomin’ Onion Man to help us kickoff our TV campaign with DoorDash?” said Danielle Vona, Chief Marketing Officer of Outback Steakhouse. “His energy and passion make him the perfect choice to showcase our delivery partnership.”
“For years the Bloomin’ Onion Man has been pumping up crowds at the Outback Bowl. So we thought he’d be a great way to pump people up at home about Outback’s new partnership with DoorDash.” Said Dan Kelleher, Chief Creative Officer at Deutsch NY.