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From AI to elections, the AAF, ANA and 4A’s share their views on the big questions facing marketers and agencies in the year ahead with LBB’s editor in chief Laura Swinton
2024 has barely begun and it’s already shaping up to be an interesting year for the US market. AI technology is accelerating, marketers are faced with navigating a complex landscape and with a long run-up to an election in November, there’s a charged political atmosphere that’s unavoidably shaping the marketing context.
That’s why we’ve hosted a roundtable discussion of marketing and advertising industry bodies to find out what’s on the agenda. Steve Pacheco, president/CEO of the AAF (American Advertising Federation), Marla Kaplowitz, president and CEO of the 4A’s (American Association of Advertising Agencies), and Bob Liodice, president and CEO of the ANA (Association of National Advertisers) came together to share their perspectives on the biggest challenges and opportunities facing their members.