4A’s StratFest 2019 The Sharing Economy: Reinventing the American Dream

Cari Jacobs, CMO, Unison

With millennials struggling to pull together the down payment to purchase a home, the mortgage industry was due for disruption. How Unison embarked on a marketing strategy reinventing mortgage lending for the sharing economy.

“Authentic branding is a big part of what I hang my hat on doing. Whatever you say in the marketplace, you have to do internally. If every employee is not a walking, talking 30-second spot for your brand, you’ve failed.”

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