Bob Evans Farms Selects Partners + Napier as Shopper Marketing Agency Following Competitive Review

Rochester, NY, September 3, 2014 — Creative ideas agency Partners + Napier today announced it has been named a shopper marketing partner for Bob Evans Farms, following a competitive review with an undisclosed number of agencies.

Partners + Napier will handle shopper marketing projects under Bob Evans Foods, its CPG group, working primarily on the Bob Evans sides and sausages business.

“From our very first interaction with the Bob Evans team, we knew we wanted to work with them,” said Greg Smith, director of shopper marketing at Partners + Napier. “We had a great time working with their products in the pitch, and we can’t wait to bring this same enthusiasm and creativity to the shopping environment.”

Bob Evans Farms initiated the review to infuse new shopper marketing strategy and ideas into their brands, focusing on increasing brand preference and purchase in priority accounts including Publix and Meijer.

“We chose Partners + Napier because they’re an integrated agency first with a specialty in shopper marketing. Their strong experience with retailers, ability to execute, and smart and clear allocation of our budget was exactly what we were looking for,” said Thyme Hill, director of marketing at Bob Evans Foods.

Bob Evans Farms spent $4.55 million in media last year, according to Kantar.

About Bob Evans Farms, Inc.
Bob Evans Farms, Inc. owns and operates full-service restaurants under the Bob Evans Restaurants brand name. At the end of the fourth fiscal quarter (April 25, 2014), Bob Evans Restaurants owned and operated 561 family restaurants in 19 states, primarily in the Midwest, mid-Atlantic and Southeast regions of the United States. Bob Evans Farms, Inc., through its BEF Foods segment, is also a leading producer and distributor of refrigerated side dishes, pork sausage and a variety of refrigerated and frozen convenience food items under the Bob Evans and Owens brand names. For more information about Bob Evans Farms, Inc., visit www.bobevans.com.

About Partners + Napier
Partners + Napier is an award-winning creative ideas agency with offices in New York City, Rochester, and San Francisco. With core strengths in brand strategy, advertising, digital marketing, shopper marketing, content creation, and brand experiences, the agency serves a diverse roster of clients including Constellation Brands, Keurig Green Mountain, Delta Private Jets, ConAgra Foods, and Capital One. Partners + Napier is part of Project: WorldWide, an independent global network of complementary agencies. For more information, please visit www.partnersandnapier.com.

Primary Contact:
Toni Lee
PR Contact
TL Communications
203-761-1292
[email protected]