Creative Agency Dedicated To Growing Brands That Help People Thrive, Launches Free Mental Wellness Platform To Ad Community
DENVER, CO – October 7th, 2020 – In the wake of the misery Covid-19 has visited upon the advertising industry (which shed 36,000 jobs in April alone), creative agency Cactus has applied its extensive knowledge of the mental health & wellness space to release YOU at Agency. Designed in partnership with the agency’s behavioral health technology sister company, Grit Digital Health, YOU at Agency is a portal for mental wellness tools and resources; information designed specifically to help those most adversely affected by the economic downturn; and content curated for the agency employees. Cactus and Grit Digital Health are offering YOU at Agency free for agency employees to use, and if an agency wants their own version, there is a nominal licensing fee and at-cost customization/set up for agencies looking to help their employees cope with the Covid-19 crisis.
“The pressure-packed nature of agency life has always made it difficult for employees to maintain their mental health and wellness,” says Jeff Graham, President and CMO of Cactus, “layer on pandemic-driven anxiety, and tens of thousands of agency job losses and furloughs, and the need for a tool like YOU at Agency has never been greater. With Mental Health Awareness month in May, we wanted to release a version of our YOU platform for the ad industry that combines proven mental wellness tools with timely and relevant content written and curated by agency people, for agency people.”
The technology that drives YOU at Agency originated in 2012-13 when Cactus created ManTherapy as a mental health platform targeting working-age men. The success of that initiative led Cactus to apply the technology to launch YOU at College in 2015-16 as a comprehensive and personalized solution for college students, promoting mental health upstream – before a student finds themself in crisis. The YOU at College platform is now white-labeled by 120 colleges nationwide; and in 2019 Cactus and Grit Digital Health partnered with HopeLab to launch Nod, an app designed to combat loneliness and isolation on college campuses and help students build meaningful social connections.
“We hope that offering YOU at Agency now can help agencies take better care of their employees, and help employees practice some needed self-care during this unprecedented time,” Graham adds. “Behavioral health has always been a focus area of Cactus, and we’re honored to apply our knowledge to help the industry we love come out stronger on the other side of this.”
Cactus is a Denver-based creative agency that’s dedicated to growing the brands that help people thrive. With a staff of 50, Cactus is built on the belief that small agency creativity and ingenuity can actually help solve the world’s biggest problems. Our size gives us the freedom to work only with the companies, causes and products we truly believe in – the ones that make the world a better place to live, work and play. Celebrating 30 years in June 2020, Cactus has developed deep expertise in the area of shaping consumer belief & behavior – combining principles of behavioral psychology with creativity and innovation to design for clients’ desired business outcomes.