Car Buyer Journey 2019

Learn insights into the evolving path to purchase for new and used vehicles in this Cox Automotive report.

Findings include:

  • Most important factors, especially affordability, when consumers are selecting a car
  • Vehicle consideration while shopping
  • Average number of days spent shopping for a car
  • Top resources used
  • Number of dealerships visited and the increased preference to engage with dealers digitally
  • Types of messaging that most influences final purchasing decisions.