Learn about the evolving path-to-purchase for new and used vehicles and the effect COVID-19 has on the process in this Cox Automotive report.
- Car buyer profile and five consumer personas
- Decrease in time spent researching and shopping for a car
- Buyer motivations, including a heavy emphasis on preference of personal vehicles over public transportation
- Top purchase triggers for new and used car buyers
- Top resources used
- Dealership shopping experiences and satisfaction.