Car Buyer Journey 2021 | Pandemic Edition

Learn about the evolving path-to-purchase for new and used vehicles and the effect COVID-19 has on the process in this Cox Automotive report.

Findings include:


  • Car buyer profile and five consumer personas
  • Decrease in time spent researching and shopping for a car
  • Buyer motivations, including a heavy emphasis on preference of personal vehicles over public transportation
  • Top purchase triggers for new and used car buyers
  • Top resources used
  • Dealership shopping experiences and satisfaction.