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COVID Production Protocols

As cities and businesses begin to reopen, many agencies are starting to kick off live productions which bring with it a host of new considerations to ensure the safety of employees, clients, talent and production crews.  The 4A’s has compiled production protocol templates and guidance to assist in creating safe production environments.   Don’t see […]

Consumer Attitudes Toward Advertising During COVID-19

4A’s Research partnered with Instapanel to survey consumers across the U.S. to learn their thoughts on advertising during the coronavirus pandemic.

April Advertising Law Alert from Frankfurt Kurnit Klein + Selz

April highlights from Frankfurt Kurnit Klein + Selz’s Advertising Law Blog. Topics include cannabis marketing, SAG-AFTRA contract, using competitor trademarks in hashtags, and much more.

Industry SAG-AFTRA Talent Union Negotiations Update |

The negotiation of satisfactory terms for a new Collective Bargaining Agreement (CBA) to replace the CBA that expires on March 31, 2019 is an important undertaking for both agencies and advertisers.

Project-by-Project Do’s & Don’ts | Agency Best Practice Guidance |

The industry is seeing more clients evolving Project-by-Project (PxP) arrangements with agencies. PxP relationships between clients and agencies create both opportunities and challenges for both marketers and marketing services firms. Members of the 4A’s community have been endeavoring to figure out best practices for dealing with the shift by some clients from annual retainer relationships with their agencies to PxP relationships.

Organizing Your Agency for Social: Social Media Team Frameworks, Staffing & Future-Proofing

Available to non-members for a limited time. The 4As’ social media committee has written a comprehensive white paper to help agencies organize a social media practice for sustainability and success for their clients and business.

4A’s Releases Agency Hourly Labor Billing Rate Report

This report reveals that 2016 labor billing rates in the advertising industry are generally higher than those in 2014. Findings of this report include industry-wide guidance on market based labor rates.

2016 SAG-AFTRA Commercials Contract Interpretive Disagreements

This Member Bulletin addresses some areas of confusion related to SAG-AFTRA’s interpretation of particular terms of the Commercials Contract (as amended by the 2016 Memorandum of Agreement (“MOA”), the “Contract”).

2016 SAG-AFTRA Commercials Contracts: Memorandum of Agreements & Drafting Agreements

The 2016 SAG- AFTRA Commercials Contracts Memorandum of Agreements (MOAs) and Drafting Agreements are now posted on the Joint Policy Committee website.

2016 SAG-AFTRA Commercials Contracts – Memorandum of Agreements (MOA’s) and Drafting Agreements

The 2016 SAG- AFTRA Commercials Contracts Memorandum of Agreements (MOAs) and Drafting Agreements are now posted on the Joint Policy Committee website

POV: HTML5 Industry Adoption

Recent announcements have highlighted a quicker-than-anticipated changeover in the industry, from Flash creative units to HTML5.

ANA-4A's Joint Policy Committee Town Hall Meeting |

The ANA-4A’s Joint Policy Committee on Talent Union Relations (JPC) will be holding its’ first Town Hall Meeting for 2015 on Thursday, March 5th in Miami, Florida.

Traffic Manager (Variation F) |

TRAFFIC MANAGER Job Description Department: Production Reports To: Director of Print Traffic Summary: Liaisons with other departments: manages traffic on projects in a timely, efficient manner. Ensures all information forms are completed and delivered in a comprehensive, accurate and timely fashion. Responsibilities: Maintains complete routing files for all projects. Generates and disseminates status reports. Tracks […]

JPC-AFM 2014-2017 Commercials Agreement: Summary and Memorandum of Agreement |

On June 5, 2014, the Joint Policy Committee on Broadcast Talent Union Relations (JPC) and the American Federation of Musicians (AFM) reached agreement on a new three-year collective bargaining agreement.

SAG-AFTRA Commercials Contract – Residual Payments for Get TV – Bulletin# 7646 |

SAG-AFTRA has agreed to a modified residual payment structure under the SAG-AFTRA Commercials Contract for commercials airing on Get TV.