Global Business Influencers

Ipsos and 4A’s Research partnered to learn more about senior business executives from around the world. Results include insights into business, media habits, travel, personal finance, and luxury.

Key takeaways include:

  • Types of budgets B2B leaders control
  • Role of risk in personal finance decisions
  • Top influencers when buying luxury products
  • Role of experience in travel decisions and key to the profitability of airlines
  • Media habits, including device mix throughout the day and trust levels across different types of media.


Download Ipsos | Global Business Influencers