This Mintel infographic series examines current beauty trends, as well as the importance of influencers on reaching beauty consumers. Impact of COVID-19 on personal care is also highlighted.
Changes to Facebook Terms As you may be aware, Facebook has announced updates to its business terms, effective August 31st. In order to prepare you for this change, we have highlighted below the material changes to the Terms , along with an explanation as to why those changes were made. Please see below, and […]
4A’s Research surveyed 1,000 consumers using Suzy, a real-time market research platform, to find out their feelings about the Stop the Hate for Profit campaign. Less than half reported not being aware of the campaign and nearly 1 in 3 respondents approve of the boycott by advertisers.
Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society. Impact of COVID-19 on marketing departments are included.
Join LinkedIn for a live webinar on May 21st from 2:00-3:00 EST, where they’ll advise on best practices for using LinkedIn Sponsored Messaging including their newest format Conversation Ads to engage your audience with interactive, relevant, and personalized messages.
Since the restaurant industry has been one of the hardest hit by the global pandemic, it’s remarkable that Campaign US just named Texas Roadhouse in the top 10 of all Fortune 1000 brands for resonating best with consumers via social media during the crisis. Other top-10 brands are names you might expect like Johnson […]
Piper Sandler releases its semi-annual report featuring teen shopping behaviors, spending patterns, and favorite brands in a variety of industries.
To help reduce the growing strain on U.S. health systems and workers, Lewis Communications today launched a nationwide public awareness campaign and pledge to urge all Americans to stay at home and “Act Contagious.”
Edison Research reveals results of its annual survey of America’s digital media habits.
The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.
Check out Datareportal, We Are Social, and Hootsuite’s global report chock full of statistics on Internet, social media, and mobile usage and behaviors.
Awario conducted a social media listening study on beer brands in the U.S. to learn how a beer brand’s popularity online correlates with its market share.
In this infographic, Mintel shows how digital influencers can be of great benefit to brands and causes in Brazil.
In this infographic from Mintel, discover the key characteristics, qualities, and purchase drivers of social media influencers in China. The consumer emotional connection with KOLs is also discussed.
Think with Google studied thousands of skippable ads across 11 verticals around the world to better understand how creative elements influence brand metrics. The findings helped them develop effective guidelines when creating or adapting a YouTube ad. These guidelines are called “Attract, Brand, Connect, Direct.” See how the ABCDs of YouTube advertising can work for you.