How We Accidentally Made the Inc. 5000 List 5 Years in a Row

For the fifth year in a row, Alight Analytics has earned a spot on the Inc. 5000 list of America’s fastest-growing private companies.

We want to assure you: This was not our intention!

When Alight started, all we wanted to do was help marketers build trust in marketing. Our analytics solutions are designed to (a) quantify marketing’s impact and (b) drive growth in sales, revenue and other bottom-line business goals.

Winning awards was not on the to-do list!

So how did things spiral so far out of control? Read our best explanation.