Media Matters | 4A’s "Best Practices Guidelines for Digital Media Audits" Released

For many marketers the investment that they make in media support for their brands is one of the most strategically important and financially significant elements of their business model. Given the importance of a marketer’s advertising activities, many advertisers want to ensure that their investment in media is properly calibrated, expertly managed and carefully monitored.

Members from the 4A’s Digital Marketing and Media Agency Finance Committees joined together to develop “Best Practices Guidelines for Digital Media Audits,” for advertisers that utilize audits as part of their governance approach to managing and monitoring digital media activities.

“Best Practices Guidelines for Digital Media Audits” is structured to provide advertisers with important information about the way digital media transactions are planned, negotiated and executed. The fourth in a series of media auditing guides, this publication suggests industry best practices and recommends constructive steps that advertisers can take to ensure that their media investments are effectively and efficiently planned, purchased and verified.

“Best Practices Guidelines for Digital Media Audits” is free for members and is available from the 4A’s bookstore, as are the other publications in this series, “Best Practices Guidelines for Local TV Media Audits,” “Best Practices Guidelines for Local Radio Media Audits” and “Best Practices Guidelines for National TV Buying and Stewardship Audits.”

The 4A’s thanks Task Force members, David Cohen (UM), Sargi Mann (Carat) and Eliot Kent-Uritam for developing this Guide and the members of the Digital Marketing and Media Agency Finance Committees for their oversight.