Marketing agency Pavone, a wholly owned subsidiary of Pavone Marketing Group (PMG), has announced a partnership with Medifast. The company awarded its business to Pavone following a competitive review, making the Philadelphia and Harrisburg-based shop the brand’s creative and digital agency of record.
Medifast is the company behind one of the fastest-growing health & wellness communities, OPTAVIA®️, which offers Lifelong Transformation, One Healthy Habit at a Time®️. OPTAVIA is an innovative lifestyle approach that supports holistic health through four key components: independent OPTAVIA Coaches, the OPTAVIA Community, the Habits of Health®️ Transformational System, and Scientifically Developed Products and Clinically Proven Plans.
As Medifast continues to expand and invest in its digital presence, it has tapped Pavone to help evolve the OPTAVIA brand, with a heavy emphasis on integrated digital marketing campaigns and social media. The agency is developing creative to support the OPTAVIA Coach Community, the brand’s first-ever digital acquisition program, and packaging and positioning for new products and platforms.
“As digital becomes an increasingly important part of our marketing strategy, we knew we needed an agency that had prowess in the space and was rooted in insights and effective creative design,” said Medifast Chief Marketing Officer Tony Tyree. “Pavone’s unique experience, team and digital skill set will play an integral part in our marketing strategy, and most importantly, help us advance our mission by creating health & wellness in more people’s lives.”
Michael Pavone, CEO of PMG said, “Together, we will develop new strategies to help position OPTAVIA as a prominent leader in making the world a healthier place.”
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A wholly owned subsidiary of Pavone Marketing Group, an Inc. 5000 company, Pavone creates award-winning consumer and B2B marketing campaigns from its offices in Philadelphia, Harrisburg and Chicago, driving successful results for clients in the financial services, health care, government and retail categories. More information can be found at pavone.net.
Medifast (NYSE: MED) is the company behind one of the fastest-growing health and wellness communities, OPTAVIA®️, which offers Lifelong Transformation, One Healthy Habit at a Time®️. Based on nearly 40 years of experience, Medifast has redefined direct selling by combining the best aspects of the model. Its community of thousands of independent OPTAVIA Coaches teach Clients to develop holistic healthy habits through products and clinically proven plans, the Habits of Health®️ Transformational System and comprehensive support from a community of like-minded people. In 2019, Medifast expanded the OPTAVIA movement globally, beginning with the Asia-Pacific region. Medifast is traded on the New York Stock Exchange and was named to Fortune’s 100 Fastest-Growing Companies list in 2019 and Forbes’ 100 Most Trustworthy Companies in America List in 2016 and 2017. For more information, visit www.MedifastInc.com or www.OPTAVIA.com.