During this 4As webinar, you will hear from two of the top leaders in global marketing, MILK Pep CEO and CMO Yin Rani and Reset Digital founder and CEO Charles Cantu. Yin and Charles will get real and dive into what is really needed to advance from where most brands are today (hardly inclusive and […]

People describe digital advertising as annoying, creepy, and intolerable. Cookie or no cookie – tracking people around the internet and delivering ads based on past behavior just isn’t working. Join Phil Schraeder, GumGum’s CEO to discuss why we don’t need to know everything about people to deliver relevant and engaging advertising and how the future […]

July 8, 2020 The industry has seen the pitch process transform over the past three months as it went virtual. Agencies quickly adapted but how well is the virtual pitch process working? What’s changed and what hasn’t? What’s the mindset of virtual attendees?  What are the problems with most presentations?  And what should you think […]

May 5, 2020 The global pandemic and “new normal” has pushed the issues of brand safety and suitability to the forefront. The need for nuanced and reliable brand-safety and suitability protocols is greater than ever. Yet many brands, agencies, and publishers are unsure how to approach this challenging issue in the age of COVID-19. To […]

May 19, 2020   Rishad Tobaccowala, author of Restoring the Soul of Business: Staying Human in the Age of Data and recent Chief Strategist and Growth Officer of Publicis Groupe, will share perspectives that will help you think, see, and feel differently about the transformative times ahead and leave you with actionable next steps.  

April 21, 2020 Your agency may be looking for a clearer understanding of the questions and issues CMOs are addressing about the crisis in triage mode—and the opportunities for transformation. Janet Balis, EY’s Global Advisory Leader Media & Entertainment, Americas Marketing Practice Leader, explores the trends affecting businesses today, including marketers, agencies, and media companies […]

April 16, 2020 Exclusive for 4A’s members. Now that most human connection and emotional relevance is delivered digitally, it’s never been more important to get it right. Catharine Hays, co-author of Beyond Advertising, leads this discussion on how marketers and their agency partners are creating and maintaining relationships with customers while maintaining business continuity. Featuring: […]

A month into the coronavirus crisis, we gathered our community of member agency leaders to connect, share, and discuss how strategies for guiding clients and teams are evolving—and how agencies can prepare for the post-coronavirus world.  Discussion with Marla Kaplowitz (President & CEO, 4A’s), Sharon Napier (Chair + Founder, Partners + Napier; 4A’s National Board […]

The Drum’s associate editor Sonoo Singh interviewed 4A’s President & CEO, Marla Kaplowitz, on Monday for the Digital Transformation Festival. In the session “Why marketing communications matters in the age of COVID-19,” Kaplowitz discusses how “business as unusual” can lead to creativity and innovation. To watch the session, visit The Drum.

One of the key changes in the world of new business right now is the change from in-person meetings to remote, virtual meetings.  For many, this will be an entirely new way of working.  4A’s reached out to the agency search consultant community to understand how the pitch process is being impacted and to gather […]

Sharing and supporting the 4A’s agency community during these challenging times. March 23, 2020 Hosted by Marla Kaplowitz (President & CEO, 4A’s), Greg Stern (Co-Chairman, BSSP, and Board Chair, 4A’s) and Mollie Rosen (EVP, Member Engagement & Development, 4A’s). Topics reviewed and discussed (full webinar linked here, and included below): Business Operations Financial projections: approach to managing cash flow and client […]