Dear 4A’s friend, As you likely know, the California Consumer Privacy Act (CCPA) will take effect on January 1, 2020. It comes on the heels of the General Data Protection Regulation (GDPR) in Europe and amid a focus on all areas of privacy by agencies, marketers, the media, consumers, and government. Because of the many […]
The 4A’s has published guidance for agencies preparing for the California Consumer Privacy Act (CCPA), which takes effect January 1, 2020, and may require extensive reviews of internal policies, practices, and compliance rules.
The 4A’s and other advertising trade groups oppose overarching opt-in consent requirements in the CCPA. Read the comments now.
Read the comments the 4A’s and other advertising trade groups submitted regarding an opposition to an expanded CCPA Private Right of Action.
Although it hasn’t yet clarified the complexity of operational challenges presented by the California Consumer Privacy Act (CCPA), the California State Assembly has proposed another bill intended to regulate the data industry. California’s AB 1202 would include new data-broker registration requirements, similar to Vermont’s law. Several requirements appear to conflict with the provisions of CCPA, […]
Alison Pepper, SVP, 4A’s Government Relations, delivered a statement at the California Attorney General’s hearing in Fresno, regarding member agencies’ concerns about the California Consumer Privacy Act. Issues include consent, the use of publicly available data, and the conflation of pseudonymized data and personal information.
Originally published in AdExchanger, January 31, 2019 By Allison Schiff, AdExchanger Attention: Attorney General, State of California Re: California Consumer Privacy Act You’re killing us here. Thanks, The advertising industry The California Consumer Privacy Act (CCPA) is set to take effect in 2020 and the advertising community is desperate for some clarification. On Tuesday, a coalition of ad trade […]
Op-ed by Dick O’Brien, EVP–Government Relations, and Alison Pepper, SVP–Government Relations, at 4A’s. Originally published in ADWEEK, November 21, 2018. As the dust settles on the 2018 midterm elections, a few things have come into focus. One is that while this was maybe not a fully blue wave (depends on which historical perspective you use […]