4A’s Joins Advertising Trades To Oppose An Expanded CCPA Private Right Of Action That Would Include All Violations Of The CCPA, Not Just Data Breach

The 4A’s joins advertising trades, including the American Advertising Federation (AAF), Association of National Advertisers (ANA), Interactive Advertising Bureau (IAB), and Network Advertising Initiative (NAI), to oppose an expanded California Consumer Protection Act (CCPA) Private Right Of Action that would include all violations of the CCPA, not just data breach.

Read the full comments below.

Download 4A's | Joint Ad Trade Letter to Senator Hannah-Beth Jackson on CCPA SB 561