Video Benchmarks

According to new research from Extreme Reach, 49% of video ad impressions are going to Connect TV (CTV). Completion rates on CTV reached a new high in Q1 and longer ad lengths overall continued to rise as well.

Extreme Reach provides a comprehensive report on the latest performance metrics for video ads in its quarterly reports. Results cover viewability rates, click-through rates (CTR), video completion rates (VCR), invalid traffic, and time spent, as well as details on media destination (premium publisher vs. media aggregator) and device (desktop, mobile, tablet and connected television).

Read the full report here.