Extreme Reach provides a comprehensive report on the latest performance metrics for video ads. Results cover viewability rates, click-through rates (CTR), video completion rates (VCR), invalid traffic, and time spent.
The following three trends stand out in the full-year 2018 report:
- Connected TV (CTV) overtakes mobile as video advertising’s growth engine
- 30-second ads stage a comeback with CTV
- Premium publishers get highest completion rates on CTV, earning higher rates.