Video Benchmarks

Connected TV Reaches New Milestone and Establishes Itself a Brand-building Powerhouse



According to new research from Extreme Reach’s AdBridge™ platform, Connected TV (CTV) has ascended to a key player in the marketing toolbox, now accounting for more than half of all video ad impressions. Q2 marks the fifth consecutive quarter that CTV has outranked mobile in the number of impressions served by device.

The report offers advertisers timely and critical data for managing all the opportunities emerging along with media market fragmentation.

Extreme Reach provides a comprehensive report on the latest performance metrics for video ads in its quarterly reports. Results cover impression rates, viewability rates, click-through rates (CTR), video completion rates (VCR), invalid traffic, and time spent, as well as details on media destination (premium publisher vs. media aggregator) and device (desktop, mobile, tablet and connected television). This quarter’s results also include new metrics on the influential direct-to-consumer and auto categories.

Read the full report here.