Culture Vulture Trends and Insights

In its annual trend report, Mindshare identifies macro consumer shifts and cultural trends that will impact marketing and communications strategies.

The following trends have been explored so far:

• New Space Race, cyber space is now seeing an arms race thanks to the metaverse
• Rise of Subscriptions and Continuous Payments 
• Sustainability Quantified, changes in helping consumers prioritize climate change actions
• Star Burst, or the fragmentation of influencers
• Limits to Virality speaks to misinformation online, as well as vigilantism and retributive harassment.