This complimentary issue of Podcasting Today presents an overview of who is listening to podcasts, how often they’re listening, as well as insights into the unique ability of podcasts to drive stronger brand recall than traditional forms of advertising. This issue also includes select brand case studies from select industries than demonstrate high ad metrics […]

The MRC (Media Rating Council) recently voted to suspend Nielsen’s accreditation to measure national and local television after the measurement firm undercounted national TV household viewership during the pandemic. Since then, there have been several voices and articles challenging the validity of the MRC and its audit process, sometimes pointing to the number of potential […]

Journal of Advertising Research published this study investigating what happens to sales when brands stop spending on all advertising media for 12 months or longer.

On Wednesday, August 11, 2021, at 1 pm ET, 4A’s Partner Member Pixalate will host a Connected TV (CTV) webinar about child and family safety, privacy, and advertiser compliance. Our discussion will include: Data privacy in CTV Navigating rules & regulations, specifically COPPA Parental and content advisories Ad Compliance risks in CTV The webinar will feature […]

Today, the 4A’s Advertiser Protection Bureau (APB) is issuing a pledge of support from its members for third-party measurement & evaluations on every single ad impression. The advertising industry is in a constant battle to build and regain trust for its clients and the industry itself.  Every stakeholder in the ecosystem has a role to […]

Nielsen announced this week its approach to eliminate its reliance on digital identifiers and ensure that advertisers and publishers can continue to measure confidently in a dynamic, privacy-first media environment. With its new approach to measuring authenticated and unauthenticated web traffic, Nielsen will become the leading platform to validate first-party server data with real consumer […]

Nielsen reports where key opportunities lie to successfully reach women over 50.

Twitter announced on Wednesday, April 7, a rebrand of their advertising product suite in order to simplify and create clarity around Twitter’s ad product offerings. The rebrand is based on feedback from advertisers who wanted to see clearer, more straightforward language. Twitter has recategorized and rebranded their entire ad suite, going from 22+ individual ad format […]

Twitter is making it easier for brands to control conversations they start on the platform by introducing conversation settings for ads.

Moat by Oracle has received Media Rating Council (MRC) accreditation for rendered video ad impressions within connected TV (CTV) and over-the-top (OTT) environments.

Read the original article from Cross Screen Media here Professor Karen Nelson-Field, Amplified Intelligence’s Founder and CEO, joins Cross Screen Media CEO Michael Beach to share her expertise on the Attention Economy and its effects on measuring media today. Watch the interview here and read the full transcript below.   Michael Beach: Karen, welcome to […]

Pixalate complied research on app-ads.txt trends from Q1-Q4 2020 on apps in the Roku Channel Store.

September 24, 2020 How should we measure CX? Experience metrics can be granular task oriented logs or qualitative subjective reports, all the way to an index of every step of the entire journey map’s impact on business goals and outcomes. Joins us for a deep conversation on what matters and how to determine if an […]

GumGum, in partnership with Dentsu Aegis Network, examines and compares behavioral and contextual targeting methods in an effort to cost effectively reach target audiences in relevant, brand safe environments.

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