Independent Ad Agency Archer Malmo Acquires Austin Digital Agency Tocquigny, Expanding Services and Footprint

Combined agency will be one of the largest independent shops in the South

Memphis, TN – June 25, 2015 – Archer Malmo, a leading brand communications agency in the Mid-South, today announced the acquisition of Austin-based Tocquigny, an independent, digital marketing agency founded by Yvonne Tocquigny in 1980. This brings the total agency headcount to 190. Tocquigny will be rebranded as Archer Malmo over the next few months. Yvonne Tocquigny and Tom Fornoff will continue to lead the Austin office as chief creative and strategy officer and president, respectively.

“Austin is one of the most vibrant markets in the country for marketing and technology talent,” said Russ Williams, CEO of Archer Malmo. “For over three decades, Tocquigny has been at the forefront of innovation, blending unique marketing strategies with strong creative to serve clients in a variety of industries. The leadership, talent and values at Tocquigny are a perfect fit with Archer Malmo.”

Over the last 35 years, Tocquigny has focused on creative and digital strategies that transform brands, with experience in mobile app development, web design and digital marketing. Tocquigny’s campaigns and products have garnered numerous awards from the Webbys, WebAwards and Interactive Media Awards, among others. Tocquigny has also been named a “Top Interactive Agency” by BtoB Magazine for 13 consecutive years and a “Top 20 Interactive Agency” by Adweek.

“From the very beginning of our agency in Austin, Tocquigny has looked for better ways to serve our clients, as well as our staff and company,” said Yvonne Tocquigny. “Joining forces with Archer Malmo is another example of that commitment, and without a doubt, is a defining move for the Tocquigny team. We were excited to find an agency that shared our philosophies and values, and Archer Malmo brings impressive scale and capabilities that our team can leverage to deliver more value to our clients.”

Additionally, the Memphis office has signed a lease to take on 3,200 square feet of additional space on the third floor of the historic Cotton Exchange Building in downtown Memphis, bringing the overall footprint to 48,000 square feet.

“Archer Malmo has long been a highly respected independent member of the 4A’s and we have admired their tremendous growth in recent years,” said Nancy Hill, president and CEO of the 4A’s. “Now 190-people strong, we’re delighted to see them tapping the immense market for talent in Austin and building an even more robust independent agency.”

Archer Malmo has strength in several industry categories including animal health, agriculture, retail, CPG, technology and education, while Tocquigny has strengths in technology, education, financial services and energy. Clients of the combined agency include Citgo, FedEx, Palm Beach Tan, USAA, Valent U.S.A and Zoetis (formerly Pfizer Animal Health).
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About Archer Malmo
Archer Malmo, with offices in Memphis, Tenn. and Austin, Texas, provides brand development, advertising, public relations and digital marketing services for national brands across a variety of categories. The agency’s combination of discipline specialists, strategic orientation, creativity and culture yields strong client relationships and positive business results. Founded in 1952 and with offices in Memphis and Austin, the company has 190 employees, has been recognized by Advertising Age and others as a “Best Place to Work,” was listed on the 2013 and 2014 “Inc. 5000” and “Top 100 Tennessee Companies,” and is one of The Agency Post’s Top Ten Agencies for Startups.

Primary Contact:
Naomi Bata
Public Relations
Archer Malmo
(901) 260-4143