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  • Why Mentoring Is More Important Today Than Ever for the Well-Being of Agencies


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  • Advertising Week doubles as recruitment drive for agencies


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  • #ChangeTheRatio | Podcast with 4A's President-CEO Nancy Hill


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  • Breaking Through The Glass Ceiling


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  • Advertising in the Classroom Makes Everyone Most Likely to Succeed

    By Past 4A's Chair Chris Weil

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  • Media Rating Council Issues Social Media Measurement Guidelines For Public Comment Period

    4A's Social Media Committee Assists With Crafting

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  • 4A's CreateTech 2015

    Going Deep on Immersive Storytelling with Melissa Eccles and Frank Rose
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  • 4As President Nancy Hill on the Challenges of Building a 'Diverse Workforce'

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  • 4A's Consulted on New Smithsonian Exhibit

    "American Enterprise" includes a section on the advertising industry and its role in American business.
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  • 2015 Jay Chiat Short List

    October 02, 2015

    Thirty-five entries from six categories have been shortlisted for the 2015 Jay Chiat Awards. Winners will be announced at the 4A's Strategy Festival in New York, October 4–6.

    POV: HTML5 Industry Adoption

    September 03, 2015

    Recent announcements have highlighted a quicker-than-anticipated changeover in the industry, from Flash creative units to HTML5.

    Logan’s Roadhouse Names Butler, Shine, Stern & Partners AOR

    October 04, 2015

    Nashville-based restaurant brand Logan’s Roadhouse has named Butler, Shine, Stern & Partners (BSSP) its full-service marketing and advertising agency after a review.

    Collective and the 4A's Foundation Launch The Collective Bill Caspare Memorial Fund

    October 06, 2015

    Collective, the ad tech leader and programmatic pioneer, today announced The Collective Bill Caspare Memorial Fund, which has been established by Collective LLC and The 4A's Foundation.
    Retrieving Data
    Oct 7

    Virtual IAAS

    Training: The 4A's Virtual Institute of Advanced Advertising Studies is a comprehensive training program that helps promising young talent jump-start their careers and increase their contribution to their agencies.

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    Oct 13

    Account Management: How to Lead Clients, Grow Accounts and Partner With Creatives

    Seminar, Columbus OH: Join Laura Patterson, President of VisionEdge Marketing, for a jam-packed day devoted to building the skills and tools that marketers want from their agencies: Strategic alignment, clear deliverables, effectiveness and accountability.

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    Oct 15

    Use Alignment and Measurement to Increase Your Value to Clients

    Seminar, Dallas: A must-attend workshop for agency personnel responsible for building or managing marketing communications plans and/or measuring a marketing program's value.

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