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  • CEO Nancy Hill leads the 4As' search for new definitions

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  • Why Mentoring Is More Important Today Than Ever for the Well-Being of Agencies


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  • Advertising Week doubles as recruitment drive for agencies


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  • #ChangeTheRatio | Podcast with 4A's President-CEO Nancy Hill


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  • Breaking Through The Glass Ceiling


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  • Advertising in the Classroom Makes Everyone Most Likely to Succeed

    By Past 4A's Chair Chris Weil

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  • Media Rating Council Issues Social Media Measurement Guidelines For Public Comment Period

    4A's Social Media Committee Assists With Crafting

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  • 2015 Jay Chiat Short List

    October 02, 2015

    Thirty-five entries from six categories have been shortlisted for the 2015 Jay Chiat Awards. Winners will be announced at the 4A's Strategy Festival in New York, October 4–6.

    AbelsonTaylor says the fears and anxieties mothers experience affect their brand choices

    October 06, 2015

    Moms don’t like being judged. In fact she prefers to choose brands that can help reduce her risk of getting criticized. Or ostracized. The insights come from a nationwide study that Chicago agency AbelsonTaylor executed.

    4A’s Opens Entries, Reveals Jury, Adds Health & Wellness Category for 2nd Annual Partner Awards

    October 08, 2015

    The 4A’s today announced the jury for the 2016 Partner Awards, which honor creativity and collaboration in advertising.

    4A's Reveals Winners of 2015 Jay Chiat Awards for Strategic Excellence

    October 06, 2015

    The 4A’s, the leading trade association representing the advertising agency business, today revealed the winners of its 2015 Jay Chiat Awards for Strategic Excellence during the Strategy Festival in New York City.
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    Oct 7

    Virtual IAAS

    Training: The 4A's Virtual Institute of Advanced Advertising Studies is a comprehensive training program that helps promising young talent jump-start their careers and increase their contribution to their agencies.

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    Oct 13

    Account Management: How to Lead Clients, Grow Accounts and Partner With Creatives

    Seminar, Columbus OH: Join Laura Patterson, President of VisionEdge Marketing, for a jam-packed day devoted to building the skills and tools that marketers want from their agencies: Strategic alignment, clear deliverables, effectiveness and accountability.

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    Oct 15

    Use Alignment and Measurement to Increase Your Value to Clients

    Seminar, Dallas: A must-attend workshop for agency personnel responsible for building or managing marketing communications plans and/or measuring a marketing program's value.

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    Oct 22

    Project Management for Agency Initiatives: Maximizing Client Satisfaction and Agency Profit Margins

    Seminar, NYC: Review and apply agency-proven project management techniques, tips and approaches to ensure project success.

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