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SAG-AFTRA Materials re Ad-ID Compliance and Electronic Reporting

April 03, 2014

April 1, 2014 was the effective date for signatories to the 2013 SAG-AFTRA Commercials Contract and the 2013 SAG-AFTRA Radio Recorded Commercials Contract (the “Contracts”) to ensure compliance.

Earth Day 2014: In Our Multicultural Society, Asians Are Most “Green”

April 23, 2014

In celebration of the 44th annual Earth Day, DDB Worldwide today announced findings from the 2014 DDB Life Style Study® (LSS), which indicates that across both attitudinal and behavioral measures, race is one of the best predictors of “green” living.

2014 O'Toole Media & Creative Winners Announced at 4A's LA Transformation Conference

March 19, 2014

The 4A’s, the leading trade association representing the advertising agency business, announced the winners of its 2014 4A’s O’Toole Awards for Creative and Media Excellence during its Transformation: The Idea Effect conference in Los Angeles.
May 14

4A's PR Forum

Insights and discussions from thought-leaders at Fast Company, Twitter and Mashable about managing brand communications and more!

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Apr 24

Digital Project Management

Webinar: Discover the tools you need to get projects to run smoother, on time and on budget

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May 8

Crafting Your Final Pitch Presentation

Webinar: Discover how to create an engaging and persuasive final pitch deck to convert more business.

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May 15

Managing Nerves During Meetings, Presentations, Pitches & Q&A

Webinar: Develop a nerve management plan that will increase your presentation success rate.

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May 15

Strategy for Account Managers: Hone Your Strategic Skills

NY Seminar: Write winning new business pitches and learn strategic alignment best practices at this workshop led by Robin Hafitz, CEO of Open Mind Strategy.

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Special Highlights

Making Measurement Make Sense - Media Rating Council has lifted the lid on digital ad viewability metrics. Read the Viewable Ad Impression Measurement Guidelines.

Agency 2020: The Value of Agencies as Idea Creators and certain other member resources are available under the Transformation 2014 Conference Archive.

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