The cross-industry task force is to establish best practices in transparency. Read now on thedrum.com
Perspective on general media topics as well as mobile.
Read now on WSJ.com
Nancy Hill, 4A's President and CEO, shares some thoughts about women in the industry, and leading the 4A's. Read now on HuffingtonPost.com
This fall, the 4A's conducted "How to Get the Most Out of the 4A's," a webinar discussing the range of services available to 4A's Members. View the archive video now.
Learn how our partners are changing the advertising landscape
Webinar: Join Callum Broderick, Deltek, New York, and Mary Warsinske, Senior Manager Agency Operations, Wunderman Seattle, as they review some key insights on how to manage resource capacity effectively, discuss the importance of real-time data to accurately forecast, and provide guidance on how to manage potential scope-creep.
Creative Week Event: Guide high school students from strategy to execution in a friendly competition for school bragging rights. This daylong event begins in the classrooms of IAM and MECA, and ends with a party celebrating the industry partnerships contributing to the programs' success.
Classroom Workshops: 9a-3p
Industry Party: 6p-9p
To inquire about volunteer opportunities, please contact Julius Dunn II
Webinar: Join us and our partner NetVibes as we present the results of the second 4A's study on agency social media activities, including metrics used for social media ROI measurement, incorporation of paid social media into campaigns, and data ownership.
Conference: Join us in NYC as we engage industry leaders and their clients in a bold and comprehensive dialogue about the current state of talent in our industry. It's time to change the game and develop radically new strategies that will enable advertising to become an industry of choice for the best and brightest.