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  • Media Rating Council Updates Viewable Ad Impression Measurement Guidelines

    Read now on PR Newswire

  • 4A's Launches Digital Ops Committee

    The new committee will focus on issues related to the digital supply chain. Read Now on MediaPost

  • 4A's Consulted on New Smithsonian Exhibit

    "American Enterprise" includes a section on the advertising industry and its role in American business.
    Learn More

  • Op-Ed: 4A's Perspective on Media Rebates & Industry Transparency

    Nancy Hill, 4A's President and CEO, discusses the 4A's viewpoint and actions in this June 18 Op-Ed on Read Now

  • ANA and 4A's Unveil "Transparency" Task Force to Tackle Rebate Concerns

    The cross-industry task force is to establish best practices in transparency. Read now on

  • POV: HTML5 Industry Adoption

    August 06, 2015

    Recent announcements have highlighted a quicker-than-anticipated changeover in the industry, from Flash creative units to HTML5.

    4A's Publication | Strong Link Between Advertising and Stock Value

    August 13, 2015

    The research revealed in our new 4A's book proves investing in advertising and marketing strengthens brands and leads to increased stock price.

    Perlick Appoints White Good as North American Agency of Record

    August 25, 2015

    White Good, a boutique integrated marketing communications agency, has been named agency of record by the Perlick Corporation.

    4A's Expands Talent Team to Increase Focus on High School Initiatives Al Benoit Joins as Industry Education Liaison for 4A's High School Initiative

    August 25, 2015

    The 4A's, the leading trade association representing the advertising agency business, announced that it will expand its talent team by appointing Al Benoit as Industry Education Liaison for its High School Initiative.
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    Sep 10

    Creativity and Innovation

    Webinar: Agencies are under more pressure than ever to provide innovative, creative solutions to clients' challenges. Join business and strategic consultant Nancie Ruder, and learn ways to be creative despite deadlines, client pressures, and other challenges.

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    Sep 15

    From Vendor To Partner

    Webinar: Escape the vendor trap and learn five steps to building bulletproof client partnerships in this practical session led by Jeff Hiller of JB Training Solutions.

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    Sep 21

    Programmatic 101: The Future of Digital Media Buying

    Webinar: Programmatic is having a profound effect on digital media buying, replacing manual processes and allowing for an efficiency not previously achievable for advertisers. Join us and advance your practical knowledge of this game changing technology.

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    Sep 29

    Management Skills For Women

    Seminar, NYC: This half-day event addresses aspects of the management role that can require extra attention for women to navigate, with a focus on making the most of strengths as well as avoiding common management mistakes.

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    Oct 7

    Virtual IAAS

    Training: The 4A's Virtual Institute of Advanced Advertising Studies is a comprehensive training program that helps promising young talent jump-start their careers and increase their contribution to their agencies.

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