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The Martin Agency Is Adweek’s 2020 U.S. Agency of the Year
Read the original Adweek article here A commitment to relevancy—and diversity—helped it thrive in tumultuous times Like many of us, The Martin Agency began 2020 with an optimistic outlook, blissfully unaware of the chaos to come. In fact, the agency kicked off the year with a hard-fought client win: Old Navy. After a lengthy pitch […]
FCB Is Adweek’s Global Agency of the Year
‘Never finished’ philosophy was exactly what clients needed in 2020 Read Original Adweek story here. When Susan Credle arrived at FCB Global five years ago to become its creative chief, she implemented a philosophy that acknowledges—and even embraces—the volatility of a marketing world constantly searching for what’s next. “Never finished” became an agency mantra prioritizing […]
Twitter’s Best Tweets of 2020
Read Twitter’s full report here: If you’re reading this, chances are you’ve likely thrown your fair share of 2020 marketing plans out the window. Scrapped shoots, delayed launches, ever-shifting budgets, Zoom this, Zoom that. These challenges have really pushed marketers creatively, leading to some incredible work on Twitter. From epic watch parties to crucial campaign […]
School of Visual Arts and Deutsch New York Team Up For “Fund the Change” Scholarship and Mentorship
Winners to be chosen in early 2021 November 17, 2020—New York—School of Visual Arts (SVA), in partnership with innovative advertising, design, and digital agency Deutsch NY, introduces Fund the Change, a new scholarship for future undergraduate students. Fund the Change will award two incoming freshmen students accepted to the BFA Design or BFA Advertising programs […]
Devika Bulchandani Named CEO of Ogilvy North America & Global Chairwoman of Advertising
NEW YORK — November 19, 2020 — Ogilvy announced today that Devika Bulchandani has been appointed Chief Executive Officer of Ogilvy North America and Global Chairwoman of Advertising. Devika will be responsible for driving all aspects of Ogilvy’s core business across the United States and Canada which spans Advertising, Brand & Content, Public Relations & […]
How FCB Is Building Consistency Into Its Inclusive, Antiracist Culture
The mission is clear and backed with hard work Read the full article here This summer, IPG released its 2019 EEOC data in response to industry demand for transparency into agencies’ demographic makeup. And like most holding companies, the numbers showed that a gap remains between advertising staffing and what society looks like. IPG has long […]
Partners + Napier Expands In-House Content Studio with the Launch of Gammut Productions: New Studio Ramps Up Client Access to Creativity in the COVID Age
ROCHESTER, NY, Oct. 26, 2020 – Partners + Napier, an integrated creative company serving national and emerging brands, today announced the expansion of its content production capabilities with the opening of a dedicated, custom-built studio space under a new banner: Gammut Productions. Built out over several months, Gammut now occupies over 3,000 square feet […]
Former Major League Baseball and Publicis Media HR Exec Celeste Bell Joins Deutsch New York
Bell Joins as EVP, Director of Human Resources New York – 10.26.20 – Deutsch New York has announced the appointment of Celeste Bell, EVP, Director of Human Resources. She joins directly from Publicis Media, where she was Vice President, Talent Acquisition since 2019. The majority of Bell’s career experience was with Major League Baseball, where […]
Creative Digital Agency’s InZa Lab Releases 2020 Gen Z Consumer Insights Report
Download the report here San Ramon, Calif. (October 21, 2020) — inZa Lab, a Gen Z talent program created by Creative Digital Agency (CDA), today announced the release of its 2020 Gen Z Consumer Insights Report: How Gen Z Confronts Uncertainty. The report provides an in-depth look at how Generation Z (born between 1996-2010) […]
Vladimir Jones establishes Jim and Nechie Hall Scholarship to Denver Ad School & Announce Winner
Logo design by Andrew Brown, current DAD student. Denver and Colorado Springs, Colo., June 30, 2020 — Following six months of discussion and planning, and commemorating the agency’s 50th year in business, Vladimir Jones (VJ) has established the Jim and Nechie Hall Scholarship to Denver Ad School (DAD). The scholarship will provide full tuition to […]
OpenHuddle, Partnering with Healthcare Agencies in Discovering and Seizing New Opportunities for Growth
Times are challenging for healthcare agencies, but reports indicate that proposal requests are continuing to be held and for that reason, agencies are encouraged to optimize the productivity and efficiency of their business activities. This is why OpenHuddle is the ideal partner to develop new business opportunities and grow current clients by Showcasing Coveted Client […]
Delivering Creativity Based on Human Truths
Read the original AdAge article here The events of 2020 have been a catalyst for a focus on humanity over technology One of the most impactful ideas of our time is wrapped up in three words: Black Lives Matter. There is nothing more powerful than this honest and emotional statement. We might not all […]
Pavone Named to 2020 Adweek 100: Fastest Growing List
Adweek today announced that Pavone marketing and advertising agency, a wholly-owned subsidiary of Pavone Marketing Group, has been named to the 2020 Adweek 100: Fastest Growing Agencies, honoring the top 100 agencies that have achieved exceptional growth over the past three years. Pavone Marketing Group President & CEO Michael Pavone said, “This recognition credits our […]
Cactus Unveils YOU at Agency Mental Health App
Creative Agency Dedicated To Growing Brands That Help People Thrive, Launches Free Mental Wellness Platform To Ad Community DENVER, CO – October 7th, 2020 – In the wake of the misery Covid-19 has visited upon the advertising industry (which shed 36,000 jobs in April alone), creative agency Cactus has applied its extensive knowledge of the mental […]
SMM Lands Three New Clients
Read the original article here Effective and creative marketing and brand awareness are key to the success of any business. That’s why companies from three disparate industries—TiniFiber (a division of CertiCable), a manufacturer of Micro Armor Fiber™, the world’s smallest micro fiber cable, based in Farmingdale, NY; GR Reid, a full-service financial management firm with offices […]
The New World: Marketing to Audience in the Intersection of Life and Work
In LinkedIn’s next Open Session on Wednesday, October 7 at 2PM, discover how to capitalize on the value of audiences on LinkedIn—the intersection of work and life—by reshaping your perceptions of how LinkedIn can be a growth engine for your brand.
CMOs to agencies: ‘rip up the scope of work’
Read the full article from The Drum here Whether it is a sports streaming service or a home goods manufacturer, client businesses have been completely transformed in the past few months. Chief marketers now want, and need, their agency partners to transform with them. Rip up the scope of work. This is the clear […]
Here’s a Novel Notion: An Ad Agency That Promotes Itself
Read the full gated AdAge article here Learn more about 4A’s Incubators here Human Intelligence breaks tradition by running a campaign touting an edge over rivals big and small. One longstanding irony of the ad agency business is that while shops are all over promoting their clients, they fail to advertise themselves. But a small […]