Data Privacy & Security

What you need to know:

The intertwined issues of data privacy and security have never been more at the forefront of debate, both internationally and domestically. With the passage of the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA), it has become increasingly clear that legislators and regulators around the world are beginning to move in response to years of high-profile data breaches and lack of transparency in data usage.

The danger to the advertising industry in the years ahead will be the potential proliferation of fifty different state privacy and security statutes, each with its own unique compliance requirements. The 4A’s firmly believes that given the boundary-less nature of the Internet economy, data privacy and security must be legislated at the national level.

What the 4A’s is doing to support the industry:

The 4A’s shares knowledge and insights on a rapidly developing online advertising marketplace. We work to protect consumer data through best practice frameworks while ensuring that agencies and advertisers are not burdened by heavy-handed legislation that may compromise an innovative, fast-moving Internet.

 

Privacy-Related Content

Letter to CA Privacy and Consumer Protection Committee Chairman Ed Chau

Letter to CA Privacy and Consumer Protection Committee Chairman Ed Chau   Chairman Ed Chau Privacy and Consumer Protection Committee Room 156A, Legislative Office Building 1020 N Street Sacramento, CA 95814   Re: AB 1760   Dear Chairman Chau:   The undersigned trade associations, whose members support more than 2 million jobs in California and […]

New “Privacy for America” Coalition Calls for Strong Data Privacy Protections for All Americans

Top policy experts and trade organizations today launched the new “Privacy for America” coalition, which will work with Congress to support enactment of groundbreaking comprehensive federal consumer data privacy and security legislation.

4A’s Presents Concerns with California Consumer Privacy Act (CCPA)

Alison Pepper, SVP, 4A’s Government Relations, delivered a statement at the California Attorney General’s hearing in Fresno, regarding member agencies’ concerns about the California Consumer Privacy Act. Issues include consent, the use of publicly available data, and the conflation of pseudonymized data and personal information.

Marketing Dive: 7 trends set to shape marketing in 2019

The next 12 months will see major pieces fall into place, with heavier investments in data and e-commerce and marketers turning to in-house teams for purposeful creative that packs a punch. Originally published in Marketing Dive, January 7, 2019 by Peter Adams, Marketing Dive Following a number of big announcements for the marketing industry in the second half […]

How Bipartisanship Could Affect The Advertising Industry Following Midterms

Op-ed by Dick O’Brien, EVP–Government Relations, and Alison Pepper, SVP–Government Relations, at 4A’s. Originally published in ADWEEK, November 21, 2018.   As the dust settles on the 2018 midterm elections, a few things have come into focus. One is that while this was maybe not a fully blue wave (depends on which historical perspective you use […]

4A’s Comments on “Developing the Administration’s Approach to Consumer Privacy”

Read the two sets of comments the 4A’s submitted in response to the request for public comments on “Developing the Administration’s Approach to Consumer Privacy,” a September 26 notice by the National Telecommunications and Information Administration.

California Passes Nation’s Strictest Privacy Law |

Following in the wake of the recent GDPR compliance deadline, California has now passed the nation’s strictest privacy law. On June 28th the California Legislature passed AB 375, or the “California Consumer Privacy Act of 2018.” Our 4A’s Washington, D.C. office has been working closely with our partners and allies to determine next steps.

New California Privacy Law Calls for Significant Changes

Frankfurt Kurnit Klein+Selz highlight key provisions of the California Consumer Privacy Act of 2018.

The California Consumer Privacy Act of 2018

California has enacted a law that, similar to the EU’s GDPR, provides consumers greater control over how their personal data is collected and processed.

Trends in Marketing Communications Law

Attorneys from Davis & Gilbert’s Advertising, Marketing & Promotions Practice Group share practical and helpful insights to guide businesses and agencies as they navigate new trends and developments.