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Hanley Wood’s shares the top brands used by professional builders in 51 categories, from cabinets to faucets to paint.
The IAB and Advertiser Perception examine ad spending trends in digital video, original digital video, advanced TV, and programmatic video.
Med Ad News profiles advertising agencies with a significant or growing portion of their business in the U.S. healthcare field.
McKinsey examines the current economic conditions in the region, identifies countries that are moving ahead and those lagging behind, and provides factors that contribute to both ends of the scale.
Kampgrounds of America details the camping habits and preferences of North American campers.
IAB Europe has released its annual report examining trends in digital video advertising in Europe with information on ad spending rates and budgets, metrics, cross-screen campaigns, and more.
Pew Research Center provides a profile of Twitter users.
IAB reveals highlights of its survey of 950 European brands and their in-housing programmatic operations. The report includes information on adoption rates, ad spending, in-housing drivers and challenges, outsourcing and partnership ad executions, and recommendations when considering in-housing programmatic.
Kantar Media explores trends in subscription funding of media, advertising in an authentic way, and consumer attitudes toward advertising in this three-part global study.