Industry Surveys and White Papers

The fast-track between raw data and actionable knowledge.

Meaty artisanal surveys. Comprehensive white papers. Sourced from every corner of the industry. Crafted by master researchers and management experts. With insights into everything from new business to benefits. Available 24/7.

All Surveys, Studies, Reports and White Papers

Builder: Brand Use Study

Research Services

Hanley Wood’s shares the top brands used by professional builders in 51 categories, from cabinets to faucets to paint.

Video Ad Spend Study

Research Services

The IAB and Advertiser Perception examine ad spending trends in digital video, original digital video, advanced TV, and programmatic video.

Healthcare Communication Agencies

Research Services

Med Ad News profiles advertising agencies with a significant or growing portion of their business in the U.S. healthcare field.

Unlocking the Economic Potential of Central America and the Caribbean

Research Services

McKinsey examines the current economic conditions in the region, identifies countries that are moving ahead and those lagging behind, and provides factors that contribute to both ends of the scale.

North American Camping Report

Research Services

Kampgrounds of America details the camping habits and preferences of North American campers.

Attitudes to Digital Video Advertising

Research Services

IAB Europe has released its annual report examining trends in digital video advertising in Europe with information on ad spending rates and budgets, metrics, cross-screen campaigns, and more.

Sizing Up Twitter Users

Research Services

Pew Research Center provides a profile of Twitter users.

European Programmatic In-Housing

Research Services

IAB reveals highlights of its survey of 950 European brands and their in-housing programmatic operations. The report includes information on adoption rates, ad spending, in-housing drivers and challenges, outsourcing and partnership ad executions, and recommendations when considering in-housing programmatic.

Dimension 2019: Winning in the Age of Authenticity

Research Services

Kantar Media explores trends in subscription funding of media, advertising in an authentic way, and consumer attitudes toward advertising in this three-part global study.