The 4A’s 2023 Employee Compensation Survey Report (a.k.a. Salary Survey) is now available. Request to Purchase PDF Report + Digital Dashboard ($875) Request to Purchase PDF Report Only ($675) This 2023 Employee Compensation Survey Report provides 4A’s member agencies reliable and statistically relevant salary comparables by market. The study reports information on base salaries and […]

Kantar discusses media and digital predictions for 2024.

Communicus examines campaign and ad execution wear-out and gives tips on how to know when to change a campaign.

Sagefrog’s annual survey looks at the strategies and tactics B2B marketing professionals will use in the coming year.

The Aspen Institute analyses national trends in sports activities for youth ages 6 to 17.  

  We are excited to share that the 4A’s 2023 Billing Rate Benchmark (aka Labor Billing Rate) Survey Report, which covers 2023 hourly billing rates is now available. As the demand for hourly billing rate information from our members, marketers, and industry advisors persists, it is important to continue to provide access to this essential data […]

The Content Marketing Institute, MarketingProfs, and BrightSpot examine the content marketing strategies and tactics of B2B marketers.

Activate identifies and evaluates the most important trends for tech and media in the coming year.

Dentsu outlines societal, media, and technology trends for 2024.