Industry Surveys and White Papers

The fast-track between raw data and actionable knowledge.

Meaty artisanal surveys. Comprehensive white papers. Sourced from every corner of the industry. Crafted by master researchers and management experts. With insights into everything from new business to benefits. Available 24/7.

All Surveys, Studies, Reports and White Papers

Salary Guide 2020 |

Research Services

The Creative Group gives an exclusive look at the latest salary and employment trends in the creative and marketing fields in this annual report.

The Global Corporate Website Index |

Research Services

Check out this index containing the world’s first ranking of corporate websites. The index was commissioned by the ANA and the Internationalist and identifies the top 100 sites based on user experience, relevancy, and the use of technology. It also includes a breakdown by industry.

2019 Engagement with Parks Report

Research Services

The National Recreation and Park Association examines how people engage with their local park.

Consumer Housing Trends Report |

Research Services

The Zillow Group shares very comprehensive research about home buyers, sellers, owners, and renters.

2019 Holiday Outlook |

Research Services

PwC reveals the shopping habits of holiday shoppers. This year’s report breaks out shopping habits and holiday trends by consumer segments, including Millennials, Gen Z, pet owners, and telecommuters.

Made in Canada |

Research Services

PwC surveyed 3,521 consumers in Australia, France, Germany, Italy, Japan, Mexico and the UK to understand their perceptions of Canadian brands. Although the results indicate a positive opinion of Canadian goods, Canadian companies have fallen short on taking advantage of the opportunity to expand.

Zenith Advertising Expenditure Forecasts-September 2019 |

Zenith predicts global ad spend will grow 4.4% in 2019, reaching $640 billion. As for the U.S., ad expenditures are expected to increase 5.7% in 2019, 4.9% in 2020, and 5.4% in 2021.

Agency Search Consultants List

The 4A’s is pleased to provide its list of Agency Search Consultants. This list is updated on a regular basis.

Advertising Pays 7: UK Advertising’s Digital Revolution |

Research Services

In this seventh edition of their Ad Pays series, the Advertising Association reveals the growth and scale of the UK online ad market across the globe over the last 25 years. See how advertising has benefited the economy, small businesses, employment, and more.