Whether your team is already back, planning to return to the office in a few weeks or months or never again, the questions and situations agency leaders need to address are considerable. The 4A’s has compiled comprehensive guidance, resources, and templates to assist as you navigate your future workplace. RTO/Hybrid Workplace Policies Whether you’re coming […]

On Wednesday, August 12th from 3:00-4:30 pm EDT the 4A’s held their Covid-19 RTO Virtual Conference along with Bo Mitchell, President of 911 Consulting, a leading expert in the field of Emergency Response which proved to be an extremely enlightening and beneficial virtual conference for all that attended.    When the 4A’s met with our […]

Integrated marketing campaign by Mower boosts New York state long-term care recruitment efforts, enters second phase with Caring Gene® Call to Care   Syracuse, N.Y.—June 29, 2020—The Caring Gene® campaign, launched last June by Mower agency on behalf of Iroquois Healthcare Association (IHA), brought home multiple honors at the 37th Annual Healthcare Advertising Awards. Designed […]

PHILADELPHIA & HARRISBURG (JUNE 10, 2020): The new national TV spot produced by quench for client StarKistⓇ features iconic brand mascot CharlieⓇ the Tuna thanking frontline workers who’ve been keeping everyone safe and fed during the COVID-19 pandemic, and highlights StarKist’s longtime partner Feed the Children. The new 15-second animated spot shows Charlie speaking to viewers as if he’s on a […]

June 23, 2020 The question on the mind of many marketers is how COVID-19 is changing consumer behavior and sentiment. Will brands recognize their consumers post-pandemic? New analysis by MediaCom of the U.S. during the pandemic, and a look at countries further ahead in recovery, shows that just as we have always been a nation […]

August 10, 4 — 5 p.m. ET Exclusive for 4A’s Members Times of crisis are a true test of one’s leadership ability, and the broad impact of the pandemic across all aspects of business and life brings unique challenges to any leader. Join Marla Kaplowitz, President & CEO of the 4A’s, in this discussion on […]

Recorded on May 15, 2020 Hosted by Suzy and the 4A’s Original post   Real-time market research platform Suzy and the American Association of Advertising Agencies (4A’s) partnered together for an exclusive research study to understand how consumers are reacting to advertising during the ongoing COVID-19 pandemic. This webinar investigates what consumers want most from […]

Recognizing how COVID-19 has fundamentally changed consumer behavior and crucial digital integrations will help brands and businesses succeed when reopening   SAN RAMON, Calif. (May 21, 2020)– As brands and businesses prepare for plans of reopening, it is essential to understand how consumer behaviors and expectations have been changed by the crisis. Creative Digital Agency […]

  The initiative connects 12 artists and designers with small businesses impacted by COVID-19   Austin, TX – May 14, 2020 – As the charity initiative Merch Aid surpasses the $100,000-plus sales mark, R/GA is proud to announce the expansion of the effort to launch in Austin today. Created to connect leading artists and designers […]

June 4, 2020 The disruption caused by COVID-19 across the media landscape has been sudden, dramatic, and is expected to have a lasting impact. Agencies, brands, and media suppliers are all feeling the impact both financially and operationally while working remotely. As businesses across the US slowly start to return to business as usual, what […]

Wednesday, June 3, 3 – 4 p.m. ET The reopening of businesses in the aftermath of the first widespread mass pandemic in over 100 years raises a number of difficult questions for agencies, including: Whose guidelines regarding reopening should I be following? The CDC? The state? The city? The building management? What are the early […]

RESCHEDULED: Monday, June 8, 3 – 4 p.m. ET Sound negotiating strategies and techniques help agencies protect existing margins, and ultimately, a rock-star negotiator can greatly increase the return. However, these moves can also impact the relationship with the client, and during the current economic crisis, many agencies find themselves navigating how to be a […]