Media, Technology & Data

Ongoing news and analysis of brand safety and suitability,
programmatic and automation, advertiser protection, and more.

Guidance & Resources

Consumer Privacy

As legislators and regulators in Congress and the states continue to address privacy concerns in a fragmented fashion, agencies are often left with questions as to what exactly they are being asked to do, and how exactly they should go about accomplishing it.  Privacy can be an amorphous topic to wrap your head around, so we’re here to help.

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Consumer Privacy
Diversity/BIPOC

For decades, we have been deeply committed to diversity, equity and inclusion within the advertising industry. We hear and see our Black colleagues and stand up as anti-racist. It is up to all of us to continue to play a role in dismantling the racial issues in our country and we call on all of our members to continue to do the work that will drive change.

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Diversity/BIPOC
Programmatic

As programmatic media evolves, our thinking must evolve with it.  As buyers and sellers continue to push the boundaries of what’s possible, agencies need advice and guidance from a trusted source.  The 4A’s is here to help.

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Programmatic
Brand Safety & Suitability

With technology providing numerous options for consumer access to content, we collectively have the responsibility to safeguard consumers and the brands we work with to ensure balanced environments where brands and consumers can coexist with trust.

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Brand Safety & Suitability

Related to Media

Digital Advertising Alliance (DAA) Announces "Your AdChoices" Consumer Education Campaign

Media Services

Created pro bono by MRM, the “Your AdChoices” campaign builds upon the DAA’s effort to develop and implement cross-industry best practices and effective solutions for the collection and use of data through its Advertising Option Icon.

Sasha Savic Named CEO of MediaCom USA |

Marketing & Communications

Sasha Savic, a global media agency executive with extensive experience in the US and overseas today was named CEO of MediaCom USA, a new position.

Media Matters | Search Campaign Performance Tips |

Media Services

These search campaign performance tips will help you shape your report so it speaks to the themes that matter to the brand.

Harvey Goldhersz Named CEO of MediaCom North America |

Marketing & Communications

Harvey Goldhersz, a longtime MediaCom executive with extensive digital and management experience, today was named Chief Executive Officer of MediaCom North America.

Updated New Book to Help Navigate the New Frontiers of Media Planning |

Marketing & Communications

There is a new, updated, seventh edition of Advertising Media Planning, the indispensable industry classic that provides basic knowledge and valuable insights for those looking to navigate the ever-growing maze of new frontiers in media planning.

Mediabrands’ Hyper-Local Leader, Geomentum, Hires Marketing Analyst, Lisa Bradner, As President

Marketing & Communications

The former VP/Principal Analyst at Forrester Research joins Geomentum to build the agency’s account management and consulting capabilities as the company undergoes rapid expansion in restaurant, retail, and banking.

MEC Names Four New Managing Partners |

Marketing & Communications

MEC, a leading media agency, announced today that four executives have been named Managing Partner: Cheryl Di Martino, Mason Franklin, Michelle Gugliemelli and Adam Shlacther.

Mediaedge:cia scoops Ed Ling to become Global Solutions Managing Director |

Marketing & Communications

Mediaedge:cia (MEC), a leading media agency, has appointed Ed Ling as Managing Director for Global Solutions, the agency’s division of international media specialists.

GroupM Announces Reorganization of Print Units |

Marketing & Communications

GroupM Print will be divided into two distinct teams. Each team will operate independently of one another with separate personnel and management in order to provide a clear separation of conflicting accounts.

Mediaedge:cia Taps Industry Vet to Lead West Coast Digital Operations |

Marketing & Communications

Mediaedge:cia (MEC), a leading media agency, has appointed Mark Yesayian to lead the agency’s West Coast digital practice.

The New Age of Digital, Media, and Agency Search

The 4A’s was pleased to host the next in its “Tips, Tools & Tactics” New Business Webinar Series on January 31, 2008, featuring leading agency search consultant Catherine Bension, President and CEO, Select Resources International. Ms. Bension shared her extensive experience with helping clients assess digital communication and emerging media agency resource needs, and highlighted best-in-class […]