As legislators and regulators in Congress and the states continue to address privacy concerns in a fragmented fashion, agencies are often left with questions as to what exactly they are being asked to do, and how exactly they should go about accomplishing it. Privacy can be an amorphous topic to wrap your head around, so we’re here to help.View Latest Updates
For decades, we have been deeply committed to diversity, equity and inclusion within the advertising industry. We hear and see our Black colleagues and stand up as anti-racist. It is up to all of us to continue to play a role in dismantling the racial issues in our country and we call on all of our members to continue to do the work that will drive change.View Latest Updates
As programmatic media evolves, our thinking must evolve with it. As buyers and sellers continue to push the boundaries of what’s possible, agencies need advice and guidance from a trusted source. The 4A’s is here to help.View Latest Updates
With technology providing numerous options for consumer access to content, we collectively have the responsibility to safeguard consumers and the brands we work with to ensure balanced environments where brands and consumers can coexist with trust.View Latest Updates
Created pro bono by MRM, the “Your AdChoices” campaign builds upon the DAA’s effort to develop and implement cross-industry best practices and effective solutions for the collection and use of data through its Advertising Option Icon.
Sasha Savic, a global media agency executive with extensive experience in the US and overseas today was named CEO of MediaCom USA, a new position.
These search campaign performance tips will help you shape your report so it speaks to the themes that matter to the brand.
Harvey Goldhersz, a longtime MediaCom executive with extensive digital and management experience, today was named Chief Executive Officer of MediaCom North America.
There is a new, updated, seventh edition of Advertising Media Planning, the indispensable industry classic that provides basic knowledge and valuable insights for those looking to navigate the ever-growing maze of new frontiers in media planning.
The former VP/Principal Analyst at Forrester Research joins Geomentum to build the agency’s account management and consulting capabilities as the company undergoes rapid expansion in restaurant, retail, and banking.
MEC, a leading media agency, announced today that four executives have been named Managing Partner: Cheryl Di Martino, Mason Franklin, Michelle Gugliemelli and Adam Shlacther.
Mediaedge:cia (MEC), a leading media agency, has appointed Ed Ling as Managing Director for Global Solutions, the agency’s division of international media specialists.
GroupM Print will be divided into two distinct teams. Each team will operate independently of one another with separate personnel and management in order to provide a clear separation of conflicting accounts.
Mediaedge:cia (MEC), a leading media agency, has appointed Mark Yesayian to lead the agency’s West Coast digital practice.
The 4A’s was pleased to host the next in its “Tips, Tools & Tactics” New Business Webinar Series on January 31, 2008, featuring leading agency search consultant Catherine Bension, President and CEO, Select Resources International. Ms. Bension shared her extensive experience with helping clients assess digital communication and emerging media agency resource needs, and highlighted best-in-class […]