News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

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DDB Worldwide Named 2021 Network of the Year by D&AD

NEW YORK, May 27, 2021 /PRNewswire/ — D&AD, the worldwide non-profit organization that celebrates creative excellence in design and advertising, has named DDB Worldwide 2021 Network of the Year. The honor is given by D&AD to the network whose agencies have received the most cumulative awards points won across all disciplines of the show. This […]

Adams & Knight Adds New CTO to Lead the Agency’s Growing Digital Marketing Technology Services

AVON, Conn., (May 18, 2021) — Adams & Knight, one of the region’s leading digital marketing services providers, has added a CTO to its senior leadership ranks. Eric Truntz, a proven technology leader with over 20 years’ experience working with Fortune 500 companies and technology consultancies, has joined the agency as its new Chief Technology […]

Laughlin Constable Wins National PR Award for National Awareness and Educations Campaign on Behalf of Crisis Prevention Institute

Agency honored among some of the world’s largest agencies and consumer brands MILWAUKEE (May 17, 2021) – Laughlin Constable today announced that it has been awarded a Public Relations Society of America (PRSA) Bronze Anvil Award, a prestigious national award for the PR industry that recognizes outstanding achievements in public relations. The agency, along with […]

VMLY&R Unveils New Inclusion Experience Practice

Specialty practice aims to create change through cultural awareness and racial equity within companies. May 12, 2021 (New York, NY) — VMLY&R has announced today the launch of its Inclusion Experience Practice, a strategic consultancy partner that works with clients to bring about sustainable cultural change within organizations. The new offering serves as a critical […]

Per Partners + Napier, Smashburger’s Pickles Will Not Be Ignored!

  To signal the arrival of Smashburger’s new Scorchin’ Hot Crispy Chicken Sandwich, creative & media AOR Partners + Napier created “Pickles,” a video developed specifically for social feed placement where spots are typically viewed with the sound off. Rather than just accepting that reality, the team leaned into it by making the captions startling […]

Colle McVoy Promotes Gina Gray to Executive Director of Business Development

Colle McVoy announced today that Gina Gray has been promoted to executive director of business development. Gray (formerly director of business development) is responsible for leading the growth strategy and pitch manageme for Colle McVoy and its branded practices Exponent PR and 10 Thousand Design. Her extraordinary efforts over the last year have led to […]

Deutsch NY and SVA Announce Recipients of Fund the Change Mentorship and Scholarship Program

— The two BFA students will join SVA’s class of 2025 — May 4, 2021 — As high school students gear up for college, Deutsch NY and SVA are excited to announce the two recipients of the Fund the Change scholarship. The first of its kind, Fund the Change will provide students with year-round mentorship […]

The Richards Group Announces New Chief Talent and Culture Officer

Nikki Wilson appointed as agency’s first CTCO DALLAS (April 28, 2021) – The Richards Group has named its first chief talent and culture officer. Nikki Wilson, former human resources and labor relations director at General Motors, will report to CEO Glenn Dady. Along with the appointment of outside inclusion, equity and diversity (IE&D) counsel Do […]

Airport Code No More: Luquire George Andrews Changes from LGA to Luquire

Integrated communications firm flips the script, becomes its own client for rebrand effort CHARLOTTE, N.C. (April 27, 2021) – After more than 35 years of visionary leadership and award-winning client work, Charlotte communications firm Luquire George Andrews is rebranding itself from LGA to a sleek, modern moniker – Luquire – that reflects the cutting-edge, digitally […]

Adams & Knight Adds a New VP to Help Clients Optimize their Paid Media Results

AVON, Conn., (April 27, 2021) — Adams & Knight, one of the region’s leading integrated marketing agencies, has brought in a new Vice President to oversee its growing paid media planning, buying and analytics team. Tommy Shaw joins the agency in the newly created role of Vice President of Media and Analytics. In this role, […]

Credit Sesame Partners with Colle McVoy

Minneapolis, April 27, 2021 – Colle McVoy has been selected as lead agency for Credit Sesame, the credit wellness platform that helps consumers achieve financial freedom. The agency will direct strategy, creative, brand experience and design to support the company’s rapid expansion plans. “We are well positioned to be the category leader in the financial […]

Ideabar partners with The Atlanta Journal-Constitution to ‘Press On’

The “Press On” project is the result of a tightly focused brand strategy expressed by Ideabar in a new visual and verbal brand identity system that recognizes The Atlanta Journal-Constitution’s long history, points to an increasingly digital future and highlights the personal calling and rigorous work of its journalists. All products by The Atlanta Journal-Constitution […]

Adams & Knight Named Finalist for PRSA Silver Anvil Award in Travel and Tourism/Hospitality Marketing

  “So Good To See You, Connecticut” campaign drives immediate visitation, long-term intent to visit   AVON, Conn., (April 29, 2021) – Adams & Knight, one of the leading integrated marketing agencies in New England, was recently named a finalist in the Public Relations Society of America’s (PRSA) 2021 Silver Anvil Awards, honoring outstanding strategic […]

Mark Read on WPP’s Net Zero Commitment and Advertising’s Role During the Pandemic

The company sets targets to become entirely net zero by 2030 with reduced travel, renewable power sources. Mark Read, WPP’s chief executive, has a ready answer for how the pandemic has affected the world’s largest agency network in its quest for sustainability. “It’s encouraged us to be more ambitious,” he said in an interview with Adweek. The […]

Porsche Enlists Bill Nye For Educational Videos

Porsche is featuring Bill Nye “The Science Guy” for a web series explaining the engineering of the all-electric Porsche Taycan. The five videos, which launch today, were created by Cramer-Krasselt and are posted on the automaker’s YouTube channel. They will be supported with paid and organic social media. Nye, who is a mechanical engineer, uses […]

Deutsch NY Taps Karan Gera as SVP, Group Planning Director

Former McCann Worldgroup, Faith Popcorn’s Brain Reserve, and Y&R Brands executive joined April 1 April 13, 2021 — Deutsch New York has announced the hire of Karan Gera as SVP, Group Planning Director where he will drive the agency’s strategic thinking and lead the brand and creative strategy development for PNC Bank, building upon Deutsch […]

Dermatologist-Led Brand Differin Knows Pimples Will Be Popped

—Acne Aftermath Campaign by Deutsch NY EncouragesPimple Poppers to “Do Things Differin”— April 13, 2021—Popping a pimple causes your brain to release dopamine. It also causes long-lasting scars and dark spots, which feel objectively less blissful than the popping. Differin and creative partner Deutsch New York have good news for pimple poppers everywhere with the […]

TXU Energy Retains RPA

Santa Monica, CA, April 19, 2021 — TXU Energy has hired RPA as agency of record to handle strategy, creative and digital work, following an agency review. “TXU Energy is the largest retail electricity provider in Texas. As a leader in the space, we look forward to helping create connections that highlight their unique value […]